A collection of 54 articles

Social media analytics

Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.

Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates

With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
How to use Facebook Stories for your business

How to use Facebook Stories for your business

Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the...
5 tactics to start brand monitoring on social media (Without crying)

5 tactics to start brand monitoring on social media (Without crying)

When it comes to your brand, it is important to know what people are talking about. Whether it’s a positive or a negative opinion or a mention, staying on top...
8 fun ways to make Instagram aesthetic for 2024

8 fun ways to make Instagram aesthetic for 2024

As the saying goes, a picture paints a thousand words. And that’s certainly the case for Instagram. From your color palette to the layout to your tone of voice, your...
Ten strategies on how to manage, scale, and sell on Instagram

Ten strategies on how to manage, scale, and sell on Instagram

In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been st...
How to get followers on Twitter? The ultimate guide for social media marketers

How to get followers on Twitter? The ultimate guide for social media marketers

In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens...
How to run Twitter audit? Here is what fake followers do for you.

How to run Twitter audit? Here is what fake followers do for you.

Twitter remains a popular platform for brands, influencers, and marketers to promote content, make important announcements, and engage with the audience. If you would also want to ...
5 tips for a click-worthy Facebook carousel ad

5 tips for a click-worthy Facebook carousel ad

Do you want to use multiple images or videos in your ads? Try carousels. Since their 2014 launch by Facebook, carousel ads have helped advertisers drive more engagement and conversions...
Introducing a better way to prepare and explain social media reports to c-levels

Introducing a better way to prepare and explain social media reports to c-levels

When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are...