How to calculate engagement rate on social media?
Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of. Sure, these metrics still count for something, but…
A collection of 51 articles
Social media analytics
Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.
12 min
Twitter analytics tools to save your social media teams’ time
Businesses that want to promote their brands can use Twitter to engage with followers and broaden their exposure. But getting results on Twitter requires a significant time investm…
How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;…
5 tactics to start brand monitoring on social media (Without crying)
When it comes to your brand, it is important to know what people are talking about. Whether it’s a positive or a negative opinion or a mention, staying on top…
Social Media APIs and Best Use Cases
If the phrase API sounds alien to you, don’t fear. APIs are a common part of accessing different services on the internet. As you’ll soon realize, you probably use them…
Explained: How to calculate and boost Instagram engagement rate
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the…
How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This…
How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy…
Every possible way to post links on LinkedIn
You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the…