How to use Instagram Stories analytics to make better Stories
For marketers strategizing to grow their brand’s Instagram account, deciphering Instagram analytics or Insights is the first significant step. You can access insights on Stories, R…
A collection of 51 articles
Social media analytics
Social media analytics helps you move from “what happened?” to “what should we do next?” Read expert articles from Sociality.io on social media analytics, including KPIs, reporting, platform metrics, competitor benchmarks, and performance insights.
10 min
What defines the role of a social media analyst? 7 Key skills
Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o…
Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you…
How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the…
How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut…
How to get followers on Twitter? The ultimate guide for social media marketers
In the age of social media marketing, followers are a valuable form of digital currency for businesses. A high follower count not only increases your brand’s reach but also strengthens…
How to track and analyze your competitors’ content strategy
You’re competing for the same share of attention on social media. You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the…
Collect meaningful data for a better ROI using Sociality.io Analytics Module
Results. That’s the name of the game when it comes to social media marketing. And all your efforts so far have been aimed at getting better results from your campaigns:…
5 tips for a click-worthy Facebook carousel ad
Do you want to use multiple images or videos in your ads? Try carousels. Since their 2014 launch by Facebook, carousel ads have helped advertisers drive more engagement and conversions…