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A collection of 110 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

The future of social media: Revolutionary changes and predictions

The future of social media: Revolutionary changes and predictions
Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and...
Jun 07, 2023 Medha Singh 12 min
Social media marketing
Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand
When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in...
May 26, 2023 Adedoyin Jesutofunmi 26 min
InstagramSocial media marketing
Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more
Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve the...
May 26, 2023 Adedoyin Jesutofunmi 32 min
Social media contentSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
May 18, 2023 Nicola Wylie 31 min
Social media marketing
TBT meaning: Throwback Thursday ideas for social media

TBT meaning: Throwback Thursday ideas for social media
It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselve...
May 16, 2023 Anet-Alexis Aitalieva 17 min
Social media contentSocial media marketing
GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more
Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs...
May 10, 2023 Rebecca MacFarlane 23 min
Social media contentSocial media marketing
Instagram Story hacks to make your Instagram Stories POP

Instagram Story hacks to make your Instagram Stories POP
Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and...
Apr 22, 2023 Nicola Wylie 52 min
InstagramSocial media contentSocial media marketing
Direct Message (DM) explained: Details and best practices for social DM

Direct Message (DM) explained: Details and best practices for social DM
Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of...
Apr 22, 2023 Medha Singh 17 min
Community managementSocial media contentSocial media marketing