What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that…
A collection of 107 articles
Social media marketing
The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.
14 min
WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app…
TBT meaning: Throwback Thursday ideas for social media
It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselve…
GIFs explained: How to make a GIF for 5 different formats and more
Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs…
Instagram Story hacks to make your Instagram Stories POP
Let us paint a picture for you. You’re mindlessly doom-scrolling through your Instagram stories after a long day when all of a sudden, a splash of color and creativity (and…
Direct Message (DM) explained: Details and best practices for social DM
Writing emails or calling the hotline number to enquire about products or services seem to be passe. With DMs or direct messages taking the limelight as the preferred method of…
Leveraging YouTube Shorts for your business: The whats, hows, and whys
YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum…
Get noticed on Instagram: The ultimate guide for creating killer Instagram Collab post
Why show up in one place when you can be in two? That’s the promise of Instagram Collab posts. This Instagram feature lets two users share the same post to…
Glossary: Marketing funnel from top to bottom
Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn’t ready to make a purchase,…