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A collection of 127 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

Glossary: Marketing funnel from top to bottom

Glossary: Marketing funnel from top to bottom
Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn’t ready to make a purchase,...
Mar 09, 2023 Nicola Wylie 34 min
Social media marketing
How to stream on YouTube like a pro: Your complete guide

How to stream on YouTube like a pro: Your complete guide
Live streaming offers huge potential for content creators and digital marketers. In fact, the live video streaming market is expected to be valued at USD 330.51 billion by 2030. As...
Mar 08, 2023 Medha Singh 20 min
Social media marketingYouTube
National Dog Day: When is it and how to celebrate

National Dog Day: When is it and how to celebrate
Who doesn’t love furry four-legged friends? Undoubtedly, a dog is a man’s best friend—69 million households in the USA alone have a dog as a pet. Their unconditional love, vivacious...
Feb 27, 2023 Medha Singh 8 min
Social media contentSocial media marketing
What is Discord? The ultimate guide for businesses 

What is Discord? The ultimate guide for businesses 
Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.  Social media buffs assemble; there’s a new(ish) kid on the...
Feb 13, 2023 Nicola Wylie 27 min
Social media marketingTips/How to
Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram
Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen...
Feb 13, 2023 Rebecca MacFarlane 13 min
InstagramSocial media marketing
National Donut Day: When is it and how to celebrate

National Donut Day: When is it and how to celebrate
Homer Simpson is not the only connoisseur of donuts; this tasty treat has admirers worldwide! But did you know that the round, sweet dessert, donut, or doughnut has its own...
Feb 07, 2023 Medha Singh 9 min
Social media contentSocial media marketing
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys
YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Feb 07, 2023 Nicola Wylie 24 min
Social media marketingYouTube
Discord Emojis: How to use them on your server

Discord Emojis: How to use them on your server
One of Discord’s coolest features is its emojis. Community managers love Discord emojis because they add an emotional layer to conversations with their community members.  If ...
Jan 30, 2023 Sheriff Subair 11 min
Social media contentSocial media marketing
What is Roblox? A marketer’s guide to understanding the social gaming platform

What is Roblox? A marketer’s guide to understanding the social gaming platform
In 2021, Nike presented the world with a real-life case study of how to leverage Roblox as a marketing strategy.  The sportswear giant built a virtual ecosystem (called Nikeland) on...
Jan 24, 2023 Sheriff Subair 15 min
Social media marketing