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A collection of 127 articles

Social media marketing

The best social media marketing starts before anything goes live. Read our articles on planning, content, analytics, tools, platforms, and the decisions that shape better social media work.

User-generated content 101: An ultimate guide for UGC

User-generated content 101: An ultimate guide for UGC
The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof...
Jan 17, 2023 Nicola Wylie 17 min
Social media contentSocial media marketing
We are hiring social media post: The basics and examples

We are hiring social media post: The basics and examples
The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team....
Dec 22, 2022 Sheriff Subair 11 min
Social media contentSocial media marketing
Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows
As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny...
Nov 25, 2022 Rebecca MacFarlane 13 min
Social media marketingTips/How to
7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time
As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,...
Nov 12, 2022 Rebecca MacFarlane 14 min
Social media analyticsSocial media marketing
Best social media management tools for effective collaboration

Best social media management tools for effective collaboration
In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a...
Nov 03, 2022 Sheriff Subair 22 min
Social media marketingTools
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies
In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Oct 27, 2022 Medha Singh 12 min
Social media analyticsSocial media marketing
10 Must-have social media manager skills in 2024

10 Must-have social media manager skills in 2024
Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they...
Oct 17, 2022 Shyamal Parikh 18 min
Social media marketing
How to include your social media activities in your business continuity plan?

How to include your social media activities in your business continuity plan?
With numerous threats lurking for unaware entrepreneurs, it is never too early to start thinking about the best ways to keep your company safe. Whether you run a small enterprise...
May 10, 2022 Przemysław Puternicki 10 min
Social media marketingTips/How to
How to create engaging short videos for social media?

How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a...
Apr 11, 2022 Sirarpi Sahakyan 12 min
Social media marketing