How to run sentiment analysis on Instagram to evaluate brand health?
It is now common knowledge that emotions play an important role in customer behavior. Not every step a customer takes is totally informed by normal human logic or reasoning. But…
A collection of 307 articles
All social media marketing articles
Guides, research, and tool comparisons on social media analytics, strategy, and AI, from Instagram to TikTok. Recently updated articles come first.
How to organize and optimize social media calendar
Are you struggling to find a direction with your social media channels? Without concrete goals and a plan for your content, you can easily feel disorganized and overwhelmed. A social…
Learn from top-performing Facebook pages on how to boost engagement
Facebook remains the biggest social network on almost every metric you might be judging. That is in spite of its well-documented struggles and name change. With over 2.91 billion monthly…
How to download and repurpose a Facebook Live video?
Facebook Live video is a live-streamed broadcast on your own Facebook profile or your Facebook Business Page. It enables you to connect with your followers in an authentic way and…
How to align your Twitter bio with corporate branding (+Examples)
Twitter is one of the best platforms to grow your brand online. With 206 million monetizable daily active users, the platform makes it easy for brands to interact with their…
How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with…
How to manage multiple Instagram accounts in one app?
Managing multiple Instagram accounts for your brand can seem like a hellish task. From trying to figure out how to manage the tons of messages you receive daily to deciding…
Everything you need to know about YouTube Cards
Welcome to YouTube Marketing #101! You can do so much on this platform, and today we will learn about YouTube Cards and YouTube End Screens. As a viewer, YouTube Cards…
Join Sociality.io mobile applications
Hey-yo! Your best social media management tool is on mobile now. After a long development process, we are very glad to announce our new mobile applications. We really hope that…
Ebru Kirimli
3 min
3 min