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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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User-generated content 101: An ultimate guide for UGC

User-generated content 101: An ultimate guide for UGC

The recent rise in UGC creators has made User-generated content (UGC) the talk of the town once again on social media. And it’s hardly surprising. UGC is a pretty foolproof…

Jan 17, 2023 Nicola Wylie 17 min
Social media contentSocial media marketing
Want to buy YouTube subscribers? Here is what can go wrong

Want to buy YouTube subscribers? Here is what can go wrong
We get it!  It’s frustrating to put so much effort into shooting and editing videos only to end up with scanty views and subscribers. Even worse, if you’ve spent time...
Jan 17, 2023 Adedoyin Jesutofunmi 11 min
Social media analyticsYouTube
How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement
Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful...
Jan 10, 2023 Rebecca MacFarlane 16 min
Instagram
We are hiring social media post: The basics and examples

We are hiring social media post: The basics and examples
The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team....
Dec 22, 2022 Sheriff Subair 11 min
Social media contentSocial media marketing
Social media character limits in 2024 (Free Cheat Sheet and tools)

Social media character limits in 2024 (Free Cheat Sheet and tools)
More isn’t always better—this applies to your social media content strategy too. Is your post or video too lengthy or too short for your audience’s attention? When you are producing...
Dec 21, 2022 Medha Singh 13 min
Social media marketing
TikTok Shop setup: Sell your products across the TikTok ecosystem

TikTok Shop setup: Sell your products across the TikTok ecosystem
With more than 1 billion monthly active users who spend an average of 95 minutes per day on the app, TikTok has cemented its position as one of the most...
Dec 13, 2022 Rebecca MacFarlane 18 min
TikTok
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...
Dec 06, 2022 Adedoyin Jesutofunmi 18 min
InstagramSocial media analytics
How to see post insights on Instagram?

How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...
Dec 06, 2022 Medha Singh 9 min
InstagramSocial media analytics
7 LinkedIn marketing tips for your business: 3 experts contribute

7 LinkedIn marketing tips for your business: 3 experts contribute
If you’re the social media executive or community manager for a B2B brand, LinkedIn marketing is surely a channel you rely on to promote your brand and drive leads for...
Dec 02, 2022 Sheriff Subair 18 min
LinkedInTips/How to
How to use TikTok filters? The essential list of best filters to try

How to use TikTok filters? The essential list of best filters to try
TikTok offers you a variety of ways to make your videos look more engaging and appealing to its algorithm and humans. You have fancy-sounding features like stitching and duetting. But...
Dec 01, 2022 Sheriff Subair 10 min
TikTok