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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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7 LinkedIn marketing tips for your business: 3 experts contribute

7 LinkedIn marketing tips for your business: 3 experts contribute

If you’re the social media executive or community manager for a B2B brand, LinkedIn marketing is surely a channel you rely on to promote your brand and drive leads for…

Dec 02, 2022 Sheriff Subair 18 min
LinkedInTips/How to
How to use TikTok filters? The essential list of best filters to try

How to use TikTok filters? The essential list of best filters to try
TikTok offers you a variety of ways to make your videos look more engaging and appealing to its algorithm and humans. You have fancy-sounding features like stitching and duetting. But...
Dec 01, 2022 Sheriff Subair 10 min
TikTok
How to get verified on Twitter? Tips to get successfully verified

How to get verified on Twitter? Tips to get successfully verified
What do all the biggest brands, creators, and public figures on Twitter have in common? That coveted checkmark beside their name. Otherwise known as the Twitter verification badge....
Nov 25, 2022 Nicola Wylie 22 min
Twitter
Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows
As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny...
Nov 25, 2022 Rebecca MacFarlane 13 min
Social media marketingTips/How to
How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share im...
Nov 24, 2022 Medha Singh 13 min
InstagramSocial media analytics
7 Essential social media tools to help you work faster and save time

7 Essential social media tools to help you work faster and save time
As a social media manager, you’ve got a lot on your plate. From increasing your follower count to spiking engagement, there’s a range of responsibilities that fall on your shoulders,...
Nov 12, 2022 Rebecca MacFarlane 14 min
Social media analyticsSocial media marketing
How to calculate engagement rate on social media?

How to calculate engagement rate on social media?
Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for som...
Nov 09, 2022 Nicola Wylie 12 min
Social media analytics
What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills
Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o...
Nov 07, 2022 Adedoyin Jesutofunmi 23 min
Social media analytics
Best social media management tools for effective collaboration

Best social media management tools for effective collaboration
In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a...
Nov 03, 2022 Sheriff Subair 22 min
Social media marketingTools
Instagram reporting: How to see likes on Instagram?

Instagram reporting: How to see likes on Instagram?
Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.  It’s come a...
Nov 01, 2022 Nicola Wylie 12 min
InstagramSocial media analytics