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Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement

Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful…

Jan 10, 2023 Rebecca MacFarlane 16 min
Instagram
We are hiring social media post: The basics and examples

We are hiring social media post: The basics and examples
The recruiting landscape is fast becoming ultra-competitive. For instance, 7 out of 10 employers testify that they have a hard time getting qualified candidates to join their team....
Dec 22, 2022 Sheriff Subair 11 min
Social media contentSocial media marketing
TikTok Shop setup: Sell your products across the TikTok ecosystem

TikTok Shop setup: Sell your products across the TikTok ecosystem
With more than 1 billion monthly active users who spend an average of 95 minutes per day on the app, TikTok has cemented its position as one of the most...
Dec 13, 2022 Rebecca MacFarlane 19 min
TikTok
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...
Dec 06, 2022 Adedoyin Jesutofunmi 18 min
InstagramSocial media analytics
How to see post insights on Instagram?

How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...
Dec 06, 2022 Medha Singh 9 min
InstagramSocial media analytics
7 LinkedIn marketing tips for your business: 3 experts contribute

7 LinkedIn marketing tips for your business: 3 experts contribute
If you’re the social media executive or community manager for a B2B brand, LinkedIn marketing is surely a channel you rely on to promote your brand and drive leads for...
Dec 02, 2022 Sheriff Subair 18 min
LinkedInTips/How to
How to use TikTok filters? The essential list of best filters to try

How to use TikTok filters? The essential list of best filters to try
TikTok offers you a variety of ways to make your videos look more engaging and appealing to its algorithm and humans. You have fancy-sounding features like stitching and duetting. But...
Dec 01, 2022 Sheriff Subair 10 min
TikTok
How to get verified on Twitter? Tips to get successfully verified

How to get verified on Twitter? Tips to get successfully verified
What do all the biggest brands, creators, and public figures on Twitter have in common? That coveted checkmark beside their name. Otherwise known as the Twitter verification badge....
Nov 25, 2022 Nicola Wylie 22 min
Twitter/X
Get started: Emoji keyboard shortcuts for Mac and Windows

Get started: Emoji keyboard shortcuts for Mac and Windows
As a social media manager, it’s not unusual to sometimes feel like your messaging is …missing something. Maybe it’s a dash of color, a pop of personality, or a funny...
Nov 25, 2022 Rebecca MacFarlane 13 min
Social media marketingTips/How to
How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share im...
Nov 24, 2022 Medha Singh 13 min
InstagramSocial media analytics