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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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How to calculate engagement rate on social media?
What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills

Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o...
Best social media management tools for effective collaboration

Best social media management tools for effective collaboration

In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a...
Instagram reporting: How to see likes on Instagram?

Instagram reporting: How to see likes on Instagram?

Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.  It’s come a...
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know

As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies

In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn

You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the...
10 Must-have social media manager skills in 2024

10 Must-have social media manager skills in 2024

Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they...
Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates

With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
How to use Facebook Stories for your business

How to use Facebook Stories for your business

Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongst Facebook audience. Just ask the...