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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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8 Instagram highlight cover ideas to make your profile shine

8 Instagram highlight cover ideas to make your profile shine

We all know that Instagram is an uber-powerful marketing tool. That’s why it’s so crucial that your business’ Instagram account stands out. One of the best ways to create this…

Jun 19, 2023 Anet-Alexis Aitalieva 15 min
Instagram
How to create a successful communication strategy in 2024?

How to create a successful communication strategy in 2024?
Communication is at the core of everything we do. Whether it’s talking to a close friend, writing an email to a colleague, or replying to a direct message from a...
Jun 13, 2023 Rebecca MacFarlane 18 min
Social media contentSocial media marketing
Metaverse Marketing: The future is explained

Metaverse Marketing: The future is explained
It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has...
Jun 12, 2023 Nicola Wylie 26 min
Social media marketing
Safeguarding your socials: 6 practices to ensure your social media security

Safeguarding your socials: 6 practices to ensure your social media security
Social media is a powerful tool. In our personal and professional lives, social networks help bridge the connection gaps left by geographical and social distances. Have a loved one...
Jun 12, 2023 Deniz Toprakkaya 17 min
Social media marketingTools
2024 Facebook cover photo size guide (+ 5 best practices)

2024 Facebook cover photo size guide (+ 5 best practices)
In the world of social media, first impressions are everything. With millions of users scrolling through their Facebook newsfeeds every day, it’s important to make sure that ...
Jun 07, 2023 Adedoyin Jesutofunmi 21 min
FacebookSocial media marketing
The future of social media: Revolutionary changes and predictions

The future of social media: Revolutionary changes and predictions
Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and...
Jun 07, 2023 Medha Singh 12 min
Social media marketing
Viral marketing 101: Definition, examples, and where to start in 2024

Viral marketing 101: Definition, examples, and where to start in 2024
Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s...
Jun 07, 2023 Sirarpi Sahakyan 27 min
Social media marketing
Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand
When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in...
May 26, 2023 Adedoyin Jesutofunmi 26 min
InstagramSocial media marketing
Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more
Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve the...
May 26, 2023 Adedoyin Jesutofunmi 32 min
Social media contentSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing