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Viral marketing 101: Definition, examples, and where to start in 2024

Viral marketing 101: Definition, examples, and where to start in 2024

Millions of people hearing about your brand for free is every brand’s dream. But before you rush to your marketing team and demand, “One viral content to go, please,” let’s…

Jun 07, 2023 Sirarpi Sahakyan 27 min
Social media marketing
Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand
When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in...
May 26, 2023 Adedoyin Jesutofunmi 26 min
InstagramSocial media marketing
Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more
Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve the...
May 26, 2023 Adedoyin Jesutofunmi 32 min
Social media contentSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

Exploring Metaverse games: Enter the next dimension with 10 Metaverse games
The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providin...
May 21, 2023 Medha Singh 18 min
Social media marketing
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
May 18, 2023 Nicola Wylie 31 min
Social media marketing
TikTok Text to Speech: A game-changing feature to use

TikTok Text to Speech: A game-changing feature to use
With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much...
May 16, 2023 Nicola Wylie 24 min
TikTok
TBT meaning: Throwback Thursday ideas for social media

TBT meaning: Throwback Thursday ideas for social media
It’s no secret that, as human beings, we’re inherently prone to nostalgia. Our fondest memories and feelings live on in our minds and, understandably, we periodically find ourselve...
May 16, 2023 Anet-Alexis Aitalieva 17 min
Social media contentSocial media marketing
How to add a link to an Instagram Story in 2024

How to add a link to an Instagram Story in 2024
In the realm of social media marketing, Instagram is one of the most important tools at your disposal. Want to show your products to your customers? A visual-rich platform like...
May 10, 2023 Rebecca MacFarlane 17 min
InstagramTips/How to
GIFs explained: How to make a GIF for 5 different formats and more

GIFs explained: How to make a GIF for 5 different formats and more
Simple yet effective GIFs are a creative and eye-catching way of promoting your brand on social media. Although they are now seen as a key part of Internet culture, GIFs...
May 10, 2023 Rebecca MacFarlane 23 min
Social media contentSocial media marketingTips/How to