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Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

2024 Instagram algorithm explained: Ways to hack the algorithm

2024 Instagram algorithm explained: Ways to hack the algorithm

Hoping to get more eyes on your Instagram content this year? The key to your success lies in understanding one very important element of the app: its algorithm. Powerful and…

Mar 15, 2023 Rebecca MacFarlane 22 min
InstagramSocial media marketing
How to stream on YouTube like a pro: Your complete guide

How to stream on YouTube like a pro: Your complete guide
Live streaming offers huge potential for content creators and digital marketers. In fact, the live video streaming market is expected to be valued at USD 330.51 billion by 2030. As...
Mar 08, 2023 Medha Singh 20 min
Social media marketingYouTube
How to increase Instagram engagement rate without going nuts

How to increase Instagram engagement rate without going nuts
Your boss has just informed you that you need to get the engagement numbers of your company’s social media page up. Not just that, there is a timeframe attached to...
Feb 28, 2023 Adedoyin Jesutofunmi 16 min
InstagramSocial media analytics
National Dog Day: When is it and how to celebrate

National Dog Day: When is it and how to celebrate
Who doesn’t love furry four-legged friends? Undoubtedly, a dog is a man’s best friend—69 million households in the USA alone have a dog as a pet. Their unconditional love, vivacious...
Feb 27, 2023 Medha Singh 8 min
Social media contentSocial media marketing
Instagram story views: A guide from A to Z

Instagram story views: A guide from A to Z
Instagram Stories is a popular brand community-building tactic. The people watching your Stories tend to be followers and admirers who are already interested in your brand and coul...
Feb 14, 2023 Sheriff Subair 15 min
Instagram
5 tips for choosing the best Instagram profile picture for your brand

5 tips for choosing the best Instagram profile picture for your brand
Your Instagram profile picture is like a billboard–you are trying to catch your audience’s attention and make a statement. It’s one of the first things Instagram users see when they...
Feb 14, 2023 Sheriff Subair 9 min
Instagram
What is Discord? The ultimate guide for businesses 

What is Discord? The ultimate guide for businesses 
Whether you’re a Discord sage or a total newbie, we’re here to show you how to use Discord for business.  Social media buffs assemble; there’s a new(ish) kid on the...
Feb 13, 2023 Nicola Wylie 27 min
Social media marketingTips/How to
Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram
Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen...
Feb 13, 2023 Rebecca MacFarlane 13 min
InstagramSocial media marketing
National Donut Day: When is it and how to celebrate

National Donut Day: When is it and how to celebrate
Homer Simpson is not the only connoisseur of donuts; this tasty treat has admirers worldwide! But did you know that the round, sweet dessert, donut, or doughnut has its own...
Feb 07, 2023 Medha Singh 9 min
Social media contentSocial media marketing
Leveraging YouTube Shorts for your business: The whats, hows, and whys

Leveraging YouTube Shorts for your business: The whats, hows, and whys
YouTube Shorts are the new kids on the block. We look at what they are, why your brand needs to use them, and how to successfully leverage them for maximum...
Feb 07, 2023 Nicola Wylie 24 min
Social media marketingYouTube