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A collection of 50 articles

Tools

The right social media management tool should make daily work clearer, not heavier. This category brings together tool comparisons, alternatives, analytics platforms, scheduling tools, and workflows worth considering.

7 Reasons to download the Sociality.io mobile app

7 Reasons to download the Sociality.io mobile app
In this fast-moving social media world, your job as a social media marketer can be very tasking. Unlike other jobs, yours has little or no regard for working hours and...
Aug 26, 2021 Adedoyin Jesutofunmi 8 min
Social media marketingTools
Content curation strategies and tools in 2024

Content curation strategies and tools in 2024
Content curation is a skill you hear a lot about but isn’t so easy to get right. If you’re involved in social media management or content marketing at all, then...
Aug 24, 2021 Courtney Withrow 15 min
Social media contentTools
5 Proven steps to master social media automation (+ Free tools)

5 Proven steps to master social media automation (+ Free tools)
Social media automation has become every marketer’s day-to-day reality. When your job involves plenty of creative thinking, conducting research, and conceptualizing ideas — t...
Aug 03, 2021 Leonida Mullabazi 11 min
Social media marketingTools
How to save time by automating community management activities

How to save time by automating community management activities
Community managers face great difficulties in guiding discussions, prompting members to participate and voice their opinions. Without proper community management tools, it can be h...
Jun 29, 2021 Lal Pekin 6 min
Community managementTools
Instagram messages management and automation of social media management chaos

Instagram messages management and automation of social media management chaos
Learning ins and outs of Instagram marketing strategy has allowed businesses around the globe to connect with audiences, tell their stories, and most importantly drive sales. Insta...
Jun 03, 2021 Altynai Alamanova 16 min
InstagramTools
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track competitors’ followers growth rate on social media

How to track competitors’ followers growth rate on social media
In social media management, competitive benchmarking is a goldmine of insights.  Brands are competing for growth, reach, engagement, and conversions—all from the same target a...
May 06, 2021 Tawanda Masvikeni 12 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools