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A collection of 52 articles

Tools

The right social media management tool should make daily work clearer, not heavier. This category brings together tool comparisons, alternatives, analytics platforms, scheduling tools, and workflows worth considering.

Instagram messages management and automation of social media management chaos

Instagram messages management and automation of social media management chaos
Learning ins and outs of Instagram marketing strategy has allowed businesses around the globe to connect with audiences, tell their stories, and most importantly drive sales. Insta...
Jun 03, 2021 Altynai Alamanova 16 min
InstagramTools
How to find your unicorn content?

How to find your unicorn content?
If we look at all the content you’ve published on your social media channels these past few months, we’ll find one thing. And it’s something you’ll really want to know;...
May 18, 2021 Tawanda Masvikeni 13 min
Social media analyticsTools
How to track and analyze your competitors’ content strategy 

How to track and analyze your competitors’ content strategy 
You’re competing for the same share of attention on social media.  You and other businesses in your space are trying to get engagement, brand growth, and, ultimately, sales from the...
Apr 19, 2021 Tawanda Masvikeni 9 min
Social media analyticsTools
Introduction to Listen Module 101: Stay informed about your brand health with social listening

Introduction to Listen Module 101: Stay informed about your brand health with social listening
The better you know who you’re talking to, the more effectively your message will land.  That’s a principle you’re likely applying to your social media strategy, fine-tuning i...
Mar 03, 2021 Tawanda Masvikeni 18 min
Social media marketingTools
Essential social media Engage features to stay connected with audiences and remote team members

Essential social media Engage features to stay connected with audiences and remote team members
Do you know that a third (32.3%) of your customers who are reaching out for support might be doing so on social media?  Whether it’s a current customer or someone...
Feb 17, 2021 Tawanda Masvikeni 17 min
Social media marketingTools
How to style your Instagram grid layout: 4 planning tools

How to style your Instagram grid layout: 4 planning tools
Aesthetic Instagram feed requires meticulous media planning. Instagram grid is a unique way to make an impression and communicate your brand aesthetic to potential followers. A che...
Feb 02, 2021 Meerim Ruslanbekova 10 min
Social media contentTools
Collect meaningful data for a better ROI using Sociality.io Analytics Module

Collect meaningful data for a better ROI using Sociality.io Analytics Module
Results.  That’s the name of the game when it comes to social media marketing.  And all your efforts so far have been aimed at getting better results from your campaigns:...
Jan 12, 2021 Tawanda Masvikeni 16 min
Social media analyticsTools
How to run Facebook competitor analysis

How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy...
Jul 04, 2020 Sirarpi Sahakyan 20 min
FacebookSocial media analyticsTools
How to define and measure social media ROI for your business

How to define and measure social media ROI for your business
Nowadays, social media presence is expected from every business. The vast majority of businesses use digital platforms to make their brand be seen and heard, as well as connect with...
Apr 20, 2020 Sirarpi Sahakyan 10 min
Social media analyticsTools