Glossary: Marketing funnel from top to bottom
Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website isn’t ready to make a purchase,…
A collection of 307 articles
All social media marketing articles
Guides, research, and tool comparisons on social media analytics, strategy, and AI, from Instagram to TikTok. Recently updated articles come first.
34 min
How to stream on YouTube like a pro: Your complete guide
Live streaming offers huge potential for content creators and digital marketers. In fact, the live video streaming market is expected to be valued at USD 330.51 billion by 2030. As…
How to prepare an Instagram competitor analytics report in 5 minutes?
Conducting an Instagram competitor analysis helps you to avoid repeating the same mistakes. Instead of reinventing the wheel, start analyzing competitors’ social media performance …
Competitor analysis benchmarking using LinkedIn analytics tools
LinkedIn is one of the most centralized resources for businesses and their employees on the web. It is a great space to promote your brand, conduct an insightful social media…
How to run Twitter audit? Here is what fake followers do for you.
Twitter remains a popular platform for brands, influencers, and marketers to promote content, make important announcements, and engage with the audience. If you would also want to …
How to track competitors’ promoted Instagram posts?
You’ve probably found yourself wondering what your competitors are up to on social media, for example, on Instagram. Often as a part of a social media analytics report, social media…
How to go live on Instagram? Secrets on successful Instagram live
People love watching videos. They would rather watch a video about a product or service than read about it, and Instagram live presents a perfect opportunity to leverage this human…
Introducing a better way to prepare and explain social media reports to c-levels
When you work on the social media or marketing team, it’s easy to understand the value of a social media marketing strategy. Convincing C-level executives that your company’s efforts are…
Best practices on tracking Instagram follower growth ( + Free and paid tools)
There was a time when the number of Instagram followers you had was the most important metric when it comes to assessing your Instagram strategy. But not anymore. Ever since…