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Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn

You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the…

Oct 26, 2022 Adedoyin Jesutofunmi 7 min
LinkedInSocial media analytics
10 Must-have social media manager skills in 2024

10 Must-have social media manager skills in 2024
Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they...
Oct 17, 2022 Shyamal Parikh 18 min
Social media marketing
Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates
With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
Oct 13, 2022 Nicola Wylie 22 min
InstagramSocial media analytics
How to use Facebook Stories for your business

How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the...
Oct 12, 2022 Sheriff Subair 20 min
FacebookSocial media analytics
5 tactics to start brand monitoring on social media (Without crying)

5 tactics to start brand monitoring on social media (Without crying)
When it comes to your brand, it is important to know what people are talking about. Whether it’s a positive or a negative opinion or a mention, staying on top...
Oct 11, 2022 Medha Singh 14 min
Social media analytics
8 fun ways to make Instagram aesthetic for 2024

8 fun ways to make Instagram aesthetic for 2024
As the saying goes, a picture paints a thousand words. And that’s certainly the case for Instagram. From your color palette to the layout to your tone of voice, your...
Oct 06, 2022 Nicola Wylie 26 min
Social media analytics
How to audit fake followers on TikTok? Here are all the answers

How to audit fake followers on TikTok? Here are all the answers
In 2021, TikTok’s revenue grew by 60%, making it the most downloaded app of the year. With such a huge audience, it’s no wonder TikTok is fast becoming one of...
Sep 21, 2022 Nicola Wylie 16 min
TikTok
Ten strategies on how to manage, scale, and sell on Instagram

Ten strategies on how to manage, scale, and sell on Instagram
In our incredibly digital world, e-commerce businesses are thriving. With internet access becoming more widely accessible around the world, the number of digital buyers has been st...
Sep 12, 2022 Rebecca MacFarlane 12 min
InstagramSocial media analytics
Top 13 tools to automate bulk schedule TikTok posts in 2024

Top 13 tools to automate bulk schedule TikTok posts in 2024
Content is the cornerstone of your TikTok marketing strategy. But it can be hard to manually keep up with posting times, especially if you manage multiple accounts. Are you looking...
Sep 08, 2022 Sheriff Subair 15 min
TikTok
Everything you need to know about TikTok comments

Everything you need to know about TikTok comments
TikTok is the home of trends, challenges, and viral comments. From the I Am José Mourinho life hacks trend to leaving a half-baked brownie recipe in the comments, it’s all...
Sep 07, 2022 Nicola Wylie 30 min
TikTok