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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

How to calculate engagement rate on social media?

How to calculate engagement rate on social media?

Remember the days when metrics like followers, likes, and impressions were the be-all and end-all? Well, those days are gone. Sort of.  Sure, these metrics still count for something, but…

Nov 09, 2022 Nicola Wylie 12 min
Social media analytics
What defines the role of a social media analyst? 7 Key skills

What defines the role of a social media analyst? 7 Key skills
Every new week, marketers are churning out campaigns on social media with the hopes of hitting certain key performance indicators (KPIs). These campaigns come back with boatloads o...
Nov 07, 2022 Adedoyin Jesutofunmi 23 min
Social media analytics
Best social media management tools for effective collaboration

Best social media management tools for effective collaboration
In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a...
Nov 03, 2022 Sheriff Subair 22 min
Social media marketingTools
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
Oct 31, 2022 Rebecca MacFarlane 12 min
Social media analyticsTwitter/X
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies
In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Oct 27, 2022 Medha Singh 12 min
Social media analyticsSocial media marketing
Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn
You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the...
Oct 26, 2022 Adedoyin Jesutofunmi 7 min
LinkedInSocial media analytics
10 Must-have social media manager skills in 2024

10 Must-have social media manager skills in 2024
Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they...
Oct 17, 2022 Shyamal Parikh 18 min
Social media marketing
Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates
With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
Oct 13, 2022 Nicola Wylie 22 min
InstagramSocial media analytics
How to use Facebook Stories for your business

How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the...
Oct 12, 2022 Sheriff Subair 20 min
FacebookSocial media analytics
5 tactics to start brand monitoring on social media (Without crying)

5 tactics to start brand monitoring on social media (Without crying)
When it comes to your brand, it is important to know what people are talking about. Whether it’s a positive or a negative opinion or a mention, staying on top...
Oct 11, 2022 Medha Singh 14 min
Social media analytics