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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Best social media management tools for effective collaboration

Best social media management tools for effective collaboration

In the world of social media marketing, you’ll find thousands of tools with features that’ll help you with various aspects of your social media strategy. But if you run a…

Nov 03, 2022 Sheriff Subair 22 min
Social media marketingTools
Instagram reporting: How to see likes on Instagram?

Instagram reporting: How to see likes on Instagram?
Fun fact: The first-ever prototype of Instagram was a web app named Burbn. It was inspired by Instagram creator Kevin Systrom’s penchant for fine bourbons and whiskeys.  It’s come a...
Nov 01, 2022 Nicola Wylie 12 min
InstagramSocial media analytics
Your average Twitter engagement rate: Everything you need to know

Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you...
Oct 31, 2022 Rebecca MacFarlane 12 min
Social media analyticsTwitter/X
9 Best reputation management software for digital agencies

9 Best reputation management software for digital agencies
In the digital world, it takes work to keep your customers happy. Sometimes, even with the right customer-centric approach, your online reputation can be affected negatively by bad...
Oct 27, 2022 Medha Singh 12 min
Social media analyticsSocial media marketing
Every possible way to post links on LinkedIn

Every possible way to post links on LinkedIn
You’ve just made a post on LinkedIn, and you’re expecting the post to drive traffic to your blog or website. Several hours later, you check your LinkedIn analytics, and the...
Oct 26, 2022 Adedoyin Jesutofunmi 7 min
LinkedInSocial media analytics
10 Must-have social media manager skills in 2024

10 Must-have social media manager skills in 2024
Google Trends shows the hike in interest in the term “social media manager” over the years. It seems that people have never been as interested in the term as they...
Oct 17, 2022 Shyamal Parikh 18 min
Social media marketing
Best resources for Instagram story templates to drive engagement rates

Best resources for Instagram story templates to drive engagement rates
With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now. This is hardly surprising, given that stories from...
Oct 13, 2022 Nicola Wylie 22 min
InstagramSocial media analytics
How to use Facebook Stories for your business

How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the...
Oct 12, 2022 Sheriff Subair 20 min
FacebookSocial media analytics
5 tactics to start brand monitoring on social media (Without crying)

5 tactics to start brand monitoring on social media (Without crying)
When it comes to your brand, it is important to know what people are talking about. Whether it’s a positive or a negative opinion or a mention, staying on top...
Oct 11, 2022 Medha Singh 14 min
Social media analytics
8 fun ways to make Instagram aesthetic for 2024

8 fun ways to make Instagram aesthetic for 2024
As the saying goes, a picture paints a thousand words. And that’s certainly the case for Instagram. From your color palette to the layout to your tone of voice, your...
Oct 06, 2022 Nicola Wylie 26 min
Social media analytics