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Insights

Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

How to use TikTok for business? (+TikTok ideas)

How to use TikTok for business? (+TikTok ideas)

Given that TikTok is a relatively new development in the world of social media marketing, many brands have a multitude of questions about the platform. What is TikTok for business…

May 31, 2022 Rebecca MacFarlane 13 min
TikTok
How to monetize TikTok? Everything about TikTok Creator Fund

How to monetize TikTok? Everything about TikTok Creator Fund
Do you use TikTok for business? You’re not alone. TikTok marketing has become one of the most popular tools for brands to promote their products or services and raise brand...
May 19, 2022 Nicola Wylie 20 min
TikTok
How to include your social media activities in your business continuity plan?

How to include your social media activities in your business continuity plan?
With numerous threats lurking for unaware entrepreneurs, it is never too early to start thinking about the best ways to keep your company safe. Whether you run a small enterprise...
May 10, 2022 Przemysław Puternicki 10 min
Social media marketing
An ultimate guide to Facebook audience insights. Beginners start here

An ultimate guide to Facebook audience insights. Beginners start here
The average modern person is exposed to so much content every day. Couple that with our short attention span on the internet, and that just spells “hard work” for you...
May 10, 2022 Adedoyin Jesutofunmi 11 min
Facebook
How to write good TikTok caption? (+ Inspiring ideas)

How to write good TikTok caption? (+ Inspiring ideas)
Whether you find it entertaining or not, TikTok is here to stay. Reaching over 1 billion active users, TikTok has become one of the fastest-growing platforms among Gen Z and...
May 05, 2022 Medha Singh 16 min
TikTok
How does the TikTok algorithm work and how to get on the TikTok fyp?

How does the TikTok algorithm work and how to get on the TikTok fyp?
Since it burst onto the scene in 2016, TikTok has soared in popularity. It now boasts the highest social media engagement rates per post and a staggering 1 billion monthly...
Apr 28, 2022 Nicola Wylie 14 min
TikTok
TikTok Ads: Examples and best practices

TikTok Ads: Examples and best practices
With more than 1 billion active users, TikTok has quickly become one of the most powerful social media platforms on the market. The short-form video app is even poised to...
Apr 26, 2022 Rebecca MacFarlane 12 min
TikTok
What happens when you hide a comment on Facebook?

What happens when you hide a comment on Facebook?
Comments from users on business pages on social media are critical and say a lot about brand perception. Unfortunately (or fortunately), no one is immune to negative comments and f...
Apr 19, 2022 Aikokul Ibraeva 6 min
Facebook
How to find YouTube comments history? Troubleshooting most common problems

How to find YouTube comments history? Troubleshooting most common problems
YouTube comments have become an undividable part of video content consumption. Not only do they bridge the gap between users and creators, giving feedback to the latter, but they also...
Apr 14, 2022 Anet-Alexis Aitalieva 17 min
YouTube
How to create engaging short videos for social media?

How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a...
Apr 11, 2022 Sirarpi Sahakyan 12 min
Social media marketing