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A collection of 67 articles

Instagram

<p data-pm-slice="0 0 []">Instagram marketing moves fast, and so do the ideas around it. From Reels and Stories to analytics, content trends, and platform features, this is where we unpack what works on Instagram.</p>

5 tips for choosing the best Instagram profile picture for your brand

5 tips for choosing the best Instagram profile picture for your brand
Your Instagram profile picture is like a billboard–you are trying to catch your audience’s attention and make a statement. It’s one of the first things Instagram users see when they...
Feb 14, 2023 Sheriff Subair 9 min
Instagram
Photo dump meaning: Inside the trend dominating Instagram

Photo dump meaning: Inside the trend dominating Instagram
Anyone who has been on social media in 2023 has likely seen one trend popping up on their feeds time and time again: the photo dump. Photo dumps have risen...
Feb 13, 2023 Rebecca MacFarlane 13 min
InstagramSocial media marketing
How to delete an Instagram account 

How to delete an Instagram account 
Instagram is one of the most prolific social media platforms we know today, and, as a result, many businesses have flocked to it to reach customers. However, social media marketing...
Jan 31, 2023 Rebecca MacFarlane 9 min
Instagram
Explained: How to calculate and boost Instagram engagement rate

Explained: How to calculate and boost Instagram engagement rate
In the world of social media marketing, there are several social media metrics that are important to track, from reach to impressions to conversion rate. Without question, one of the...
Jan 24, 2023 Rebecca MacFarlane 13 min
InstagramSocial media analytics
How to get on the Instagram Explore page? (Algorithm explained)

How to get on the Instagram Explore page? (Algorithm explained)
Who hasn’t spent hours scrolling through Instagram’s Explore Page, sharing reels with their besties instead of tackling their to-do list? It’s not just us, right? The Explore page ...
Jan 18, 2023 Nicola Wylie 22 min
Instagram
How long can a Reel be on Instagram? The optimum IG Reels length for engagement

How long can a Reel be on Instagram? The optimum IG Reels length for engagement
Posting on Instagram is an integral component of any social media marketing strategy. What started as a simple photo-sharing app in 2010 has skyrocketed to one of the most powerful...
Jan 10, 2023 Rebecca MacFarlane 16 min
Instagram
Up to date Instagram story size and advice from industry experts

Up to date Instagram story size and advice from industry experts
A couple of years ago, the only real advice for Instagram stories was to be creative and have fun with them. Now, there are all sorts of tips and tricks...
Dec 06, 2022 Adedoyin Jesutofunmi 18 min
InstagramSocial media analytics
How to see post insights on Instagram?

How to see post insights on Instagram?
Want to improve your presence and performance on Instagram? You need to take the guesswork out of your Instagram strategy and understand more about your audiences and their likes. This...
Dec 06, 2022 Medha Singh 9 min
InstagramSocial media analytics
How to schedule Instagram Reels? Free + paid tools

How to schedule Instagram Reels? Free + paid tools
Since the launch of Instagram Reels in 2020, they have gained huge popularity among digital marketers, content creators, and audiences. Reels offer a new way to create and share im...
Nov 24, 2022 Medha Singh 13 min
InstagramSocial media analytics