Your average Twitter engagement rate: Everything you need to know
As a social media marketer, you know better than anyone that one of the most important social media metrics is engagement rate. Your social media engagement rate can tell you…
A collection of 307 articles
All social media marketing articles
Guides, research, and tool comparisons on social media analytics, strategy, and AI, from Instagram to TikTok. Recently updated articles come first.
12 min
Smart tactics and tools to improve time management
Social media marketers move fast. Because the world moves fast. Today we will give you some tools you can use in order to manage your time efficiently and professionally. If…
Simplify sales and lead gen with 10 LinkedIn automation tools
With over 700 million professionals on its platform, LinkedIn is the biggest social network for professionals. And as a marketer, it can also be the gold mine of prospects you…
Content planner simplified: How pros plan and schedule their social media content
You have six social media accounts on three different platforms to manage. How do you get organized with when and which posts to publish? That’s a problem that we have…
Remarkable New Year’s Eve social media campaigns to crush sales numbers
The New Year is coming. We say — another year of COVID became a catalyst in the process of digitization worldwide. Thus, the market’s intensive resettlement to an online environment…
How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the…
How to create engaging short videos for social media?
In 1996 Bill Gates said a famous quote: “Content is a king,” describing the future of the internet. In 2022 we can paraphrase him with the “Video content is a…
How to conduct competitor analysis benchmarking on Twitter (+ Template)
Twitter excels at helping brands connect with their target audience and stay in the loop about what their customers share regarding their brand. With the vast majority of brands ut…
How to post branded Instagram GIF stickers
Everybody loves GIFs. They make the social media user experience fun and enjoyable. GIFs are your brand’s unconventional communication channel that not only builds a bond with the …