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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Metaverse Marketing: The future is explained

Metaverse Marketing: The future is explained

It’s time to leave mundane marketing strategies at the door and enter a world of avatars, pixels, and virtual reality. Once a distant dream, the launch of the Metaverse has…

Jun 12, 2023 Nicola Wylie 26 min
Social media marketing
Safeguarding your socials: 6 practices to ensure your social media security

Safeguarding your socials: 6 practices to ensure your social media security
Social media is a powerful tool. In our personal and professional lives, social networks help bridge the connection gaps left by geographical and social distances. Have a loved one...
Jun 12, 2023 Deniz Toprakkaya 17 min
Social media marketingTools
2024 Facebook cover photo size guide (+ 5 best practices)

2024 Facebook cover photo size guide (+ 5 best practices)
In the world of social media, first impressions are everything. With millions of users scrolling through their Facebook newsfeeds every day, it’s important to make sure that ...
Jun 07, 2023 Adedoyin Jesutofunmi 21 min
FacebookSocial media marketing
The future of social media: Revolutionary changes and predictions

The future of social media: Revolutionary changes and predictions
Be it marketers, businesses, or users—everyone wants to stay on top of the trends, and for that matter, the future of social media continues to command attention. Incessant changes and...
Jun 07, 2023 Medha Singh 12 min
Social media marketing
Instagram Shop 101: Best practices to master your brand

Instagram Shop 101: Best practices to master your brand
When it comes to online shopping, having a great product is not all you need to sell. Asking a potential customer to go through many web pages and fill in...
May 26, 2023 Adedoyin Jesutofunmi 26 min
InstagramSocial media marketing
Content moderation in the age of social media: Challenges, best practices and more

Content moderation in the age of social media: Challenges, best practices and more
Social media is constantly evolving. Words and images that seem harmless today can be interpreted differently later. This places a responsibility on brands to constantly evolve the...
May 26, 2023 Adedoyin Jesutofunmi 32 min
Social media contentSocial media marketing
What is CPM (cost per mille), and why should you care about it?

What is CPM (cost per mille), and why should you care about it?
When you run digital campaigns, you need to know their impact on your target audience. It is equally important to know how to make use of your budget so that...
May 25, 2023 Medha Singh 14 min
Social media analyticsSocial media marketing
Exploring Metaverse games: Enter the next dimension with 10 Metaverse games

Exploring Metaverse games: Enter the next dimension with 10 Metaverse games
The concept of the Metaverse has gained popularity in recent years. With industry experts calling it the future of the internet, it is transforming the gaming landscape by providin...
May 21, 2023 Medha Singh 18 min
Social media marketing
WeChat marketing 101: How to use WeChat for business

WeChat marketing 101: How to use WeChat for business
Boasting over one billion active users worldwide, WeChat is one of the most-used social media messaging apps on the planet. And before you write it off as just another app...
May 18, 2023 Nicola Wylie 31 min
Social media marketing
TikTok Text to Speech: A game-changing feature to use

TikTok Text to Speech: A game-changing feature to use
With one hundred and fifty million monthly active users in the US alone, it’s hardly surprising so many businesses are leveraging the platform to reach new audiences. However, so much...
May 16, 2023 Nicola Wylie 24 min
TikTok