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A collection of 55 articles

Social media analytics

Instagram Reels analytics decoded: Prepare better reports & reels in 2026

Instagram Reels analytics decoded: Prepare better reports & reels in 2026
Instagram Reels analytics rules have changed. Since April 2025, Reels analytics metrics like Plays and Impressions are out; Views are the new baseline. This affects everything from...
Feb 23, 2026 Berfin Cezim 32 min
InstagramSocial media analytics
X/Twitter analytics guide 2026: How to check, track, and report performance

X/Twitter analytics guide 2026: How to check, track, and report performance
X/Twitter still attracts around 586 million monthly active users in 2026, according to Statista. It remains one of the biggest social platforms for brands that want visibility, eng...
Feb 20, 2026 Berfin Cezim 34 min
Social media analyticsTwitter
7 competitive benchmarking tactics to measure your social media performance

7 competitive benchmarking tactics to measure your social media performance
In 2026, more than 5.66 billion people around the world are active on social media, representing nearly 70 % of the global population — a clear sign that social platforms remain ce...
Feb 20, 2026 Tawanda Masvikeni 26 min
Social media analyticsTips/How to
Facebook analytics 2026: tools, metrics, reports + free template

Facebook analytics 2026: tools, metrics, reports + free template
If Facebook analytics feels more complicated than it used to, there’s a reason for that. Meta’s insights are spread across different dashboards, and the numbers don’t always tell t...
Feb 19, 2026 Berfin Cezim 39 min
FacebookSocial media analytics
Social media analytics: Channel-by-channel guide to tracking success (2025)

Social media analytics: Channel-by-channel guide to tracking success (2025)
When half the world is living on social feeds, social media analytics becomes less of a dashboard and more of a survival kit. 🌍✨ If you’re a marketer in 2025,...
Oct 07, 2025 Berfin Cezim 55 min
Social media analytics
Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)

Instagram analytics cracked: Your 2025 guide to advanced strategy & metrics (+PDF)
You must know what’s changed with Instagram analytics in 2025, whether you’re running a small shop, managing campaigns for clients, or scaling an enterprise team.Views are now the ...
Sep 22, 2025 Berfin Cezim 49 min
Social media analytics
LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth

LinkedIn Analytics: 2025 guide to metrics, insights, and tools for growth
LinkedIn analytics will be your operating system for LinkedIn: it tells you what works, what doesn’t, what wastes budget, and where to double down.  To perfectly comprehend th...
Sep 09, 2025 Berfin Cezim 35 min
LinkedInSocial media analytics
Twitter Impressions 101: A comprehensive beginner’s guide

Twitter Impressions 101: A comprehensive beginner’s guide
As a social media marketer, you’re no stranger to the fact that engagement is the heartbeat of your marketing strategy. But imagine if you could not only measure that heartbeat...
Sep 28, 2023 Adedoyin Jesutofunmi 17 min
Social media analyticsSocial media marketingTwitter
Most important social media KPIs that you should track

Most important social media KPIs that you should track
Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Jul 18, 2023 Lal Pekin 18 min
Social media analytics