As a business looking to build its online presence, you likely have a profile — or several — on Instagram. But is your profile catching the attention of your target audience and converting them to followers? With so much competition, you need a killer bio in your profile if you want to grow your Instagram followers and boost engagement. 

In this guide, you’ll learn why a good Instagram bio is essential for your business profile, along with tips for how to write one. You can also take inspiration from 50+ examples and templates for your Instagram bio to garner the results you want. 

What is an Instagram Bio?

An Instagram bio is a short piece of text at the top of a profile page that introduces your brand’s page and grabs users’ attention. It’s the first impression potential new followers (and customers) have of your brand and profile. 

Now we know the bio meaning, here are some of the important things to bear in mind. Firstly, Instagram bios can be a maximum of one hundred and fifty characters, so choose your words wisely. As well as your business name, username, and description, you can also include one link to your website, landing page, or other social media account. 

Now let’s look at why your brand’s Insta bio matters.

Why is your Instagram bio so important?

Your Instagram bio doesn’t take up much space, but it has a big impact. It’s the first thing your potential customers see when they go to your profile. They’ll decide whether or not your brand has what they’re looking for in the first few seconds it takes to read your bio. So you want it to be good. 

An Insta bio is the prime location to establish a connection with your audience. They’ll be looking for information about who you are and what you do, as well as any contact info like a website or other social handles. In your bio, you can tell your target customers why your business solves their problems. 

Showing off your brand personality is also important on Instagram. Whether you’re quirky and laid-back or ultra-cool, communicate your tone with a well-written bio. Potential customers will show more interest in your business if you express your brand identity.

How to write a good Instagram bio?

What makes a good Instagram bio? You probably know a good one when you see one, but that doesn’t help much when it comes to writing your own. It can be hard to boil your whole business down to 150 characters! Just think of it as the ultimate marketing challenge and ask yourself some questions about your business to get started:

• What makes your brand unique? Write a bio that describes how you stand out from your competitors.
• What’s your brand tone or style? Are you funny, formal, offbeat, cute, or something else? Use the same tone and style you have on your website and other communication channels.
• Where are you located? If you’re trying to appeal to local customers, make sure you include the location of your brick-and-mortar shop or business.
• What action should people take after visiting your profile? Your bio should always prompt users to take action after reading — usually, it’s heading to your website.

10 Instagram bio hacks to stand out

Asking yourself questions about your brand is a good start, but you’ll need to do a little more legwork if you want a high-converting bio. Try these actionable hacks to help you craft the perfect bio. 

1. Add hashtags

Instagram lets you add hashtags to your bio, making it a great place to promote your company’s branded hashtags. This encourages followers to use your brand’s hashtags in their posts, boosting visibility and online presence. 

Note that adding hashtags to your bio doesn’t make your profile searchable with those hashtags, so it’s best used for your company-specific tags.

Activewear brand LuLuLemon encourages its followers to post pictures of themselves in their sportswear using its branded hashtag #thesweatlife.

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2. Use a CTA

Want Instagram users to navigate to your website? Do you have a sale or promotion going on? Perhaps you want more subscribers to your newsletter? Your bio is the perfect place to add a compelling CTA that encourages users to take action.

We like this compelling call-to-action from jewelry maker Patrick Adair Designs. I mean, who doesn’t want free stuff, right?

3. Show off company personality with emojis

You want your Instagram bio to express your brand personality, and emojis help get the message across. They’re also a creative way to save space in your bio and break up chunks of text.  The key is to use them strategically and sparingly. Too many emojis are overkill.

4. Keep it short and sweet

You get 150 characters, but you don’t have to use them all. Make your bio snappy and easy to read. Remember that your bio should tell users what your brand’s unique selling point is as quickly as possible, so get to the point and avoid overly complicated language. It pays to be concise. 

5. Display company info

Put your company’s contact info in your Instagram bio to make it easier for people to find you. If you’re a local business with a brick-and-mortar store, add your address too. It also helps to build your brand credibility online and spark trust.

6. Add multiple links with Linktree

Linktree is a handy tool that lets you add multiple links that users can access from your bio. When they tap the link, they go to a page with several links you’ve added, such as your blog, YouTube channel, email signup list, or whatever else you want to add. 

Find out more: How to add a link to TikTok bio to drive traffic?  

7. Choose a category

If you have a business account on Instagram, you can choose a category for your business. A category helps users know what kind of business you are and tells Instagram’s search algorithm to display your profile when people search for businesses in your area and category.

8. Use keywords

Using relevant keywords that your target audience may search for will make it easier for users within your demographic to find your profile. Don’t overdo it, but a couple of well-placed keywords in your IG bio could land you a new following. 

Use a social media management tool like Sociality.io to discover the top keywords users are searching for in your niche.

9. Social proof your bio

Building credibility and trust is a surefire way to get users to stop scrolling and hit the follow button. Down the line, that could lead to sales and viral status. So how do you build credibility quickly and in just 150 characters?

Social proof your bio by including any awards, accolades, or media mentions like this bio from Johnny Cupcakes.

You may also be interested in: How to Align Twitter Bio with Your Branding

10. Keep it updated

Your Instagram bio isn’t a do-once-and-forget type of thing. It needs to be updated routinely to reflect changes to your business, brand, or cultural shifts. 

Make it a point to review your Instagram bio regularly to make sure it’s still performing well.

50 Instagram bio ideas to get inspiration

Need some inspiration? We’ve rounded up 50 sensational IG bio ideas to get your creative juices flowing. Whether you’re all about aesthetics or comedy, these 50 bio ideas for Instagram will give you some food for thought.

Funny Instagram bios

Humor can be a great way to encapsulate your brand. Try a pun or joke to break the ice in your bio, like one of these funny bio ideas: 

Let’s start with everybody’s favorite rainbow-colored snack. Skittles is known for its fun and light-hearted branding, and this is reflected in its funny bios. In just three short sentences, Skittles manages to add humor, make a play on its iconic “Taste the Rainbow” tagline, and convince users to hit that follow button.

Innocent isn’t just known for its deliciously healthy drinks, fans of the brand will know it also has some pretty funny bios. The brand’s current bio is a tongue-in-cheek call-to-action that compels users to buy its drinks in an irreverent way, proving it’s not so innocent. 

It’s no surprise that funny card-game brand Cards Against Humanity would take a comedic route for its IG bio. The brand knows exactly who its target audience is and wastes no time poking fun at them in the bio. Cheeky and a little silly; very on brand. 

Don’t worry; you don’t need to be a world-famous company like these brands to flex your funny bone in your Instagram bio. If you want to add a splash of humor to your bio, try to think of a play on words related to your brand name or niche. 

Poo-Pourri is a great example of how a relatively small brand can harness humor to make its IG bio pack a punch. As well as lightening the mood with a little toilet humor, it even tells followers where to find its product in stores. 

Aesthetic Instagram bios

Instagram is all about aesthetics, so your bio should reflect that. Opting for a stylish and visually appealing bio will enhance your IG profile, represent your brand, and help you stand out for all the right reasons.

Here are some Instagram bio ideas aesthetics.

• Interesting fonts that catch users’ eyes
• Bold or italic writing
• Pastel-colored emojis to fit your color palette
• Kaomojis for a fun and quirky vibe, like these smileys: (*^‿^*) (◕‿◕) (*^‿^*) ʕ ᵔᴥᵔ ʔ

Sustainable Australian clothing brand Spell has an aesthetic IG bio that aligns with its style, values, and audience. Using italics and a carefully-placed emoji, Spell’s bio looks great and is totally on brand.

Aussie bedding specialists Moderna Australiana uses the same green emoji to create a tidy and original bulleted list that is totally in line with its look and feel. 

Cute Instagram bios

Cute bios make people smile or feel good, and if that’s your brand identity, then use it in your bio. Here are some cute Instagram bio ideas to play with:

• Grateful to be sharing our world with you
• Sprinkling kindness everywhere we go
• Every day might not be a good day, but there is good in every day
• Adding a little sparkle to your day
• Recommended by 4 out of 5 people who recommend things
• Sharing happy thoughts
• Always be the rainbow at the end of the thunderstorm

This craft brand in Vancouver has a cute bio that plays on its brand identity as a craft store and workshop. 

If you’re looking for cute bio ideas, this candy store showcases its joyful mindset with a simple message and a few emojis.

Classy Instagram bios

Keeping your IG bio chic and classy is a great way to position your brand as a luxury one. Take the luxury brand, Chanel. It doesn’t need to say anything in its bio; the iconic logo says it all. In other words, keep it classy and minimal and let your brand do the talking.

Jo Malone is a brand known for its opulent perfumes and a rather dreamy Instagram grid. Rather than overdo it with too much going on, its IG bio is simple, classy, and timeless, just like its fragrances. The short text is totally in keeping with the dreamy feel of the page. 

In fact, if you scroll through the IG profiles of all your favorite luxury brands, you’ll notice that simplicity is the common theme. So, if you want to position your company as a classy, high-end brand, this may be the way to go.

Designer brand Givenchy simply includes a link in its Insta bio.

And perfume legend Tom Ford keeps it classy with a single sentence and link. 

Motivational Instagram bio ideas

If your brand is all about compelling your customers to take action, a motivational Insta bio makes a lot of sense. Whether it’s to take the plunge, love themselves, or make the first move, these motivational Insta bio ideas will inspire and empower users.

Take the dating site Bumble. Its bio simply reads, “Make the first move,” encouraging users to put themselves out there in the pursuit of love.

The Body Shop has long been a part of the ethical beauty movement and uses its bio real estate to promote this and motivate users to love themselves. This is a powerful message from a business in the beauty industry, which is often criticized for setting unrealistic beauty expectations that damage self-esteem.

Adidas keeps it simple in its Instagram bio with the motivational hashtag #ImpossibleisNothing, encouraging users to achieve their fitness goals (while wearing Adidas products, of course).

Creative Instagram bio ideas

There’s a reason why people love creative brands. As well as being more innovative, they know how to keep audiences engaged with fresh content and ideas. So, don’t waste an opportunity to think outside the box with your Instagram bio.

Here are a few ideas to help you get your creative juices flowing.

Adding a pun or play and words can show users that you’re a smart brand that isn’t short on wit. Shoe brand John Fluevog Shoes has a punny bio that shows off its originality.

Media company Betches gets creative and brings the humor with the line “POV: You’re the funniest one in the group chat.” Not only does this immediately let users know that Betches is all about the humor, but it tells them exactly who its target audience is. That’s a smart and creative way to connect with the right people right away.

Most of the time, simplicity is the hardest and most creative approach. That’s why we love Zappos’s simple and creative bio, which showcases exactly what it does and how often it does it.

Shoe brand Crocs makes a risky move with this bio which reads, “Follow if you’re a real fan.” But, judging by its 1.6 million followers, it paid off.

Instagram bio ideas with emoji

When used properly, emojis are a fun way to break up text, get your message across, and show off your brand’s personality. After all, a picture paints a thousand words. With that in mind, you want to choose emojis that really reflect what you’re trying to say and that enhance rather than distract from your message.

Here are a few Instagram bio emoji ideas to inspire you.

Fast Food chain Wendy’s is known for its funny social media posts, and this emoji-only bio is no different. It perfectly sums up what the brand is all about by using just a couple of strategically curated emojis. In fact, we’d go as far as saying this is the best Instagram bio with emoji we’ve ever seen.

Alternatively, you could take a leaf out of Sharlene Robertson’s book and create a uniform look by using the same emoji that reflects your business.

We’re big fans of how toy company GoldieBlox uses emojis in its bio. Simple, creative, and clear, it delivers.

Cool Instagram bio ideas

Creating an Instagram cool bio will make your profile shine in a sea of competitors, allowing your brand identity to come through. However, it can be tough to find ways to make your IG bio cool and relevant.

Here are a few examples of brands with unique and cool Instagram bios.

Baby goods company Tasty Tie takes an interesting approach with its IG bio. On top of some well-placed emojis to give it a cohesive look and feel, Tasty Tie does something most other brands don’t. Can you see what?

That’s right! Next to the CTA (tag your little one @tastytie), it says that the brand follows users back. That’s a clever way to grow your following and build an engaged audience.

Of course, not all brands can follow every one of their followers back. So, bigger companies will need to find other ways to stand out and connect with users. Another hack for doing this is to keep your company’s bio short and value-driven. Focusing on your brand’s raison d’etre will give you heaps of credibility and spark trust.

Ethical footwear company Toms does exactly that with a short bio that says a lot.

Instagram bio quotes

Sometimes, the best way to demonstrate your brand personality is with someone else’s words. Quotes can be inspirational, quirky, or humorous. Any of the following bio short quotes would work well for a business on Instagram:

• Energy and persistence conquer all things – Benjamin Franklin
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Imagination is more important than knowledge – Albert Einstein
• The way to get started is to quit talking and begin doing – Walt Disney
• Success is not final; failure is not fatal: it is the courage to continue that counts – Winston Churchill
• Play by the rules, but be ferocious – Phil Knight
• Every problem is a gift—without problems, we would not grow – Anthony Robbins 

A word of warning, though. When it comes to choosing a quote, it’s vital that you go for something on-brand, unique, and relevant. Adding a quote just for the sake of it won’t garner the results you’re looking for.

For instance, if you’re a lifestyle brand, you should look for positive aesthetic quotes that fit with your products and services and look and feel. A travel provider will probably want to add aesthetic short quotes about the benefits of seeing the world, whereas a sustainable fashion company may want something related to saving the world. 

Short bio for Instagram

Just because you have 150 characters to play with doesn’t mean you should use all of them. In fact, as you’ll see in the examples below, sometimes the shorter, the better. Users are short on time, so tell them the essential information in as few words as possible. Trust us, they’ll thank you for it.

Dunkin’ Donuts keeps its Insta bio short and sweet, just like its delicious donuts. Not only does it play off its “American runs on Dunkin’” tagline, but it uses emojis of a donut and coffee to let potential followers know exactly what the brand does right away. Proof that you don’t need to use the full one hundred and fifty words to make something impactful and on brand.

It couldn’t get much more concise than makeup mogul Anastasia Beverly Hill’s bio. In just a few words, it tells us what the brand does, gives us social proof, offers a branded hashtag, and has a clear CTA. Low fuss, high impact.

Ice cream makers Ben and Jerry’s say a lot in a few words with their “Peace, Love, & Ice Cream” bio line. 

Instagram spacing bio

Playing around with line spacing in your bio doesn’t just make your content easier to read, it showcases your brand’s personality too. If you haven’t already, get creative with your bio and use punctuation, emojis, or symbols to make a unique-looking bio that’s easy on the eyes.

Alternatively, you can use the IG line break generator or the notes app on your phone to create space in your bio. The best scheduling software will also allow you to create line breaks to highlight key information and make your bio more readable and polished.

Roadside burger joint Shake Shack uses a simple period to create a line break in its IG bio. This breaks up the text nicely, giving the bio a clean and crisp appearance.

In closing…

Getting your Instagram bio right could be just the thing to boost brand credibility and visibility and win new followers. However, you need to have a strong brand identity. Knowing who your brand is for and what you offer allows you to engage your target audience. And when in doubt, keep it short and state your company’s mission. The most important thing to remember about an Instagram bio for your business profile is that it should provide value for your potential customers.

Of course, your bio is only one integral part of managing your Instagram business account. You also have to engage with followers, publish awesome content, and even analyze what your competitors are doing on the platform to truly grow your presence on Instagram. 
With the Sociality Engage, Publish, and Competitor Analysis modules, you and your team can easily manage multiple accounts and get all the insights you need to create an effective Instagram strategy. See how they can help your brand up its social media game today.