Meta Pixel (Formerly Facebook Pixel): The ultimate guide for marketers
Anyone who’s on social media knows that Meta is and has long been one of the biggest powerhouses in the industry. As a result, it should come as no surprise…
A collection of 24 articlesFacebook
We cover Facebook marketing from different angles, from what to post and how to measure performance to how ads fit in and how to build better audience relationships.
17 min
What are the Facebook Page Roles and how to use them?
Facebook enables business page owners to handle security risks with different roles and access levels. However, giving people restricted access can be both tricky and risky. Up unt…
How to run Facebook competitor analysis
In the digital era, it is not surprising if all your business competitors promote their products and services on Facebook. The platform is an excellent channel for competitor analy…
How to use Facebook Stories for your business
Facebook Stories allows you to share engaging content (images and videos) that last for 24 hours before disappearing. This feature is a huge hit amongsst Facebook audience. Just ask the…
How to unhide a post on Facebook? Here are all the answers
Facebook offers control to users over who can see what they share. Plus, you can also control what appears on your Facebook page, allowing you to hide and/or delete posts…
5 valid reasons why choose a Facebook Marketing Partner
For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even…
How to use hashtags on Facebook and do they really work?
Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in…
An ultimate guide to Facebook audience insights. Beginners start here
The average modern person is exposed to so much content every day. Couple that with our short attention span on the internet, and that just spells “hard work” for you…
What happens when you hide a comment on Facebook?
Comments from users on business pages on social media are critical and say a lot about brand perception. Unfortunately (or fortunately), no one is immune to negative comments and f…