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A collection of 26 articles

Facebook

We cover Facebook marketing from different angles, from what to post and how to measure performance to how ads fit in and how to build better audience relationships.

What happens when you hide a comment on Facebook?

What happens when you hide a comment on Facebook?
Comments from users on business pages on social media are critical and say a lot about brand perception. Unfortunately (or fortunately), no one is immune to negative comments and f...
Apr 19, 2022 Aikokul Ibraeva 6 min
Facebook
How to use hashtags on Facebook and do they really work?

How to use hashtags on Facebook and do they really work?
Most marketers can boast of having a good grasp of the workings of hashtags on Instagram and Twitter, but the same cannot be said of Facebook hashtags. Despite being in...
Jan 13, 2022 Adedoyin Jesutofunmi 13 min
FacebookSocial media marketing
Facebook dark posts demystified. How to create and use dark posts in 2024?

Facebook dark posts demystified. How to create and use dark posts in 2024?
Creating general ads often comes with the dilemma of having to create an ad that speaks to different audience segments of your brand, while making sure your ads don’t feel...
Jan 11, 2022 Adedoyin Jesutofunmi 9 min
FacebookSocial media marketing
Learn from top-performing Facebook pages on how to boost engagement

Learn from top-performing Facebook pages on how to boost engagement
Facebook remains the biggest social network on almost every metric you might be judging. That is in spite of its well-documented struggles and name change. With over 2.91 billion monthly...
Dec 07, 2021 Sheriff Subair 8 min
FacebookSocial media content
How to stay competitive with 2024 Facebook algorithm changes

How to stay competitive with 2024 Facebook algorithm changes
With over 2.934 billion monthly active users on Facebook as of July 2024, marketers wouldn’t want to miss this lucrative social media platform to grow their business. But here’s a...
Sep 14, 2021 Meerim Ruslanbekova 11 min
FacebookSocial media marketing
5 valid reasons why choose a Facebook Marketing Partner

5 valid reasons why choose a Facebook Marketing Partner
For many businesses both big and small, Facebook is one of the central pillars of their marketing strategy. However, at some point marketing on Facebook can become overwhelming for even...
Jul 13, 2021 Meerim Ruslanbekova 8 min
FacebookSocial media marketing
How to download and repurpose a Facebook Live video?

How to download and repurpose a Facebook Live video?
Facebook Live video is a live-streamed broadcast on your own Facebook profile or your Facebook Business Page. It enables you to connect with your followers in an authentic way and...
Apr 29, 2021 Lal Pekin 6 min
FacebookTips/How to
The step by step guide on Facebook Watch Party in your Facebook group

The step by step guide on Facebook Watch Party in your Facebook group
Facebook is one of the most commonly used communication platforms to reach out and provide services to your audience. The Facebook Watch Party feature is a great way for people...
Mar 09, 2021 Meerim Ruslanbekova 9 min
FacebookTips/How to
How to merge two Facebook pages?

How to merge two Facebook pages?
Over 180 million businesses use Facebook to expand their social media presence. Facebook has become a powerful social media tool to represent your brand and build a community. You create...
Dec 22, 2020 Meerim Ruslanbekova 7 min
FacebookTips/How to