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Business growth begins with data-driven insights and best practices to attract and engage social audiences.

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Brand authenticity demystified: How and why to build one in 2024

Brand authenticity demystified: How and why to build one in 2024

A recent Twitter #RealTalk report revealed that 80% of consumers agree they don’t mind being sold products on social media, provided it’s “fun, useful, entertaining, informative, or moves me in…

Sep 05, 2023 Nicola Wylie 25 min
Social media marketing
What does BTS mean on Instagram? Exploring the 3 common BTS meanings

What does BTS mean on Instagram? Exploring the 3 common BTS meanings
On social media, posts and conversations often involve slang and acronyms, and, unsurprisingly, figuring out what they stand for can take time. If you are handling social media for your...
Aug 29, 2023 Medha Singh 4 min
Instagram
Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)

Instagram Notes 101: New era of sharing on Instagram is explained (50+ Instagram Notes ideas)
It’s no secret that Instagram is a visual playground, with images and videos reigning above all else on the platform. But what if there was a way for social media...
Aug 29, 2023 Rebecca MacFarlane 12 min
Instagram
How to use Instagram Stories to skyrocket your engagement in 2024

How to use Instagram Stories to skyrocket your engagement in 2024
If your brand is looking to boost its social engagement, Instagram is the answer. With over 2 billion – yes, billion with a B – monthly active users, Instagram is...
Aug 22, 2023 Rebecca MacFarlane 13 min
InstagramTips/How to
Instagram audio download guide for 2024 (4 Methods)

Instagram audio download guide for 2024 (4 Methods)
Let’s imagine you’re scrolling through Instagram, and you happen upon audio that you want to use in your next Reel. What do you do? Our jam-packed guide on Instagram audio...
Aug 22, 2023 Nicola Wylie 13 min
Instagram
Micro-Influencer marketing 101: When smaller is better

Micro-Influencer marketing 101: When smaller is better
It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, ...
Aug 22, 2023 Adedoyin Jesutofunmi 15 min
InstagramSocial media marketing
Instagram filters 101: What it is, how to create, best practices, and more 

Instagram filters 101: What it is, how to create, best practices, and more 
The possibilities of Instagram filters are endless – particularly for businesses. In recent years, Instagram filters  – also known as augmented reality (AR) filter...
Aug 19, 2023 Meerim Ruslanbekova 15 min
InstagramTips/How to
19 essential app marketing strategies for 2024

19 essential app marketing strategies for 2024
So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers. ...
Aug 18, 2023 Medha Singh 16 min
Social media marketing
240+ Instagram captions for every occasion: Find the perfect words for your posts

240+ Instagram captions for every occasion: Find the perfect words for your posts
They say that a picture is worth a thousand words – but on Instagram, the words you use are just as important as the visuals. The power of a good...
Aug 16, 2023 Rebecca MacFarlane 24 min
InstagramSocial media contentSocial media marketing
Metaverse marketplace 101: Features, benefits, types, and cost of development

Metaverse marketplace 101: Features, benefits, types, and cost of development
Is your business ready for the ever-evolving virtual world? Although still in its infancy, the metaverse has captured both interest and excitement because of the limitless opportun...
Aug 16, 2023 Medha Singh 21 min
Social media marketing