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Business growth begins with data-driven insights and best practices. We share social media marketing insights to help teams attract, engage, and better understand their audiences.

Micro-Influencer marketing 101: When smaller is better

Micro-Influencer marketing 101: When smaller is better

It is no surprise that influencer marketing packs a punch. Only about a decade ago, celebrities and a few bloggers were considered influencers in the marketing landscape. However, now social…

Aug 22, 2023 Adedoyin Jesutofunmi 15 min
InstagramSocial media marketing
Instagram filters 101: What it is, how to create, best practices, and more 

Instagram filters 101: What it is, how to create, best practices, and more 
The possibilities of Instagram filters are endless – particularly for businesses. In recent years, Instagram filters  – also known as augmented reality (AR) filter...
Aug 19, 2023 Meerim Ruslanbekova 15 min
InstagramTips/How to
19 essential app marketing strategies for 2024

19 essential app marketing strategies for 2024
So, you have built a mobile app that holds incredible potential. You want that app to appear in the top search results in the app stores and gain loyal customers. ...
Aug 18, 2023 Medha Singh 16 min
Social media marketing
240+ Instagram captions for every occasion: Find the perfect words for your posts

240+ Instagram captions for every occasion: Find the perfect words for your posts
They say that a picture is worth a thousand words – but on Instagram, the words you use are just as important as the visuals. The power of a good...
Aug 16, 2023 Rebecca MacFarlane 24 min
InstagramSocial media contentSocial media marketing
Metaverse marketplace 101: Features, benefits, types, and cost of development

Metaverse marketplace 101: Features, benefits, types, and cost of development
Is your business ready for the ever-evolving virtual world? Although still in its infancy, the metaverse has captured both interest and excitement because of the limitless opportun...
Aug 16, 2023 Medha Singh 21 min
Social media marketing
Unlocking the potential: A guide to successfully outsource social media for your business

Unlocking the potential: A guide to successfully outsource social media for your business
Social media has fast become one of the most powerful marketing tools for businesses looking to connect with their target audiences, boost brand awareness, and drive growth. Howeve...
Aug 15, 2023 Nicola Wylie 24 min
Social media marketing
What is BeReal, and what is the point of this new social media?

What is BeReal, and what is the point of this new social media?
Social media has long been criticized for producing a digital world which feels like a faux. But, amid the clatter of picture-perfect profiles and continuous streams of shallow inf...
Aug 15, 2023 Adedoyin Jesutofunmi 13 min
Social media marketing
Instagram Threads: A fresh approach to sharing through text

Instagram Threads: A fresh approach to sharing through text
Move over Twitter; there’s a new text-based conversation app in town. In case you missed it, the launch of Meta’s new messaging app, Instagram Threads, is causing quite a stir...
Aug 14, 2023 Nicola Wylie 22 min
InstagramSocial media marketing
Most important social media KPIs that you should track

Most important social media KPIs that you should track
Today we’ll discuss the most important social media KPIs you should track. You’ll see the most must-have KPIs here, but remember that according to your brand’s current needs and future...
Jul 18, 2023 Lal Pekin 18 min
Social media analytics
Marketing APIs for enterprises to transform marketing operations

Marketing APIs for enterprises to transform marketing operations
APIs play a critical role in enhancing your day-to-day internet experience. Whether it is finding economical flight tickets, sharing an article from a blog site on your social medi...
Jul 18, 2023 Medha Singh 34 min
Social media analyticsTools