Social media MCP: What is it, how does it work, and why should marketers care?
Social media MCP is the layer that lets AI tools like ChatGPT or Claude connect to social media data, workflows, and actions through an MCP server. At a high level,...
AI is now baked into social media marketing—but teams are using it in very different ways, and the “right” workflow still isn’t obvious. We surveyed agency and in-house marketers about…