What’s new

New features

Introducing Sociality MCP: A new interface for a new operator

Your data has been sitting behind a login this whole time, waiting for someone to open a tab. Not anymore. Sociality MCP is a remote MCP server that hands compatible AI clients like Claude and ChatGPT a structured, OAuth-secured door into your Sociality.io account and competitor intelligence. Ask, and the agent pulls the metrics, reads the posts, and runs the benchmarking.

What's the value?

• Connect Claude, ChatGPT, Gemini, or Microsoft Copilot to your social data with no manual exports
• Access analytics for six platforms: Instagram, TikTok, LinkedIn, YouTube, X, and Facebook, across owned accounts and competitors
• Run recurring reports, cross-channel comparisons, and competitor benchmarks from a single request
• Stay read-only by default, with visible credits and the same security backbone as the platform

Here's the thinking that got us here.

For years, we designed Sociality.io for people with a cursor. The dashboard became the place where teams published content, managed conversations, studied performance, and tracked competitors.

That model still matters, but it is no longer the only way people interact with software. AI agents are becoming part of reporting, research, benchmarking, and decision-making, which means products now need to support a new kind of operator.

As a product and process maker, the question that interests me is not simply whether agents can access data. It is whether the product gives them enough structure to understand that data, act within clear boundaries, and produce something people can trust.

When the operator changes, the interface must change too.

That is why we launched Sociality MCP.

A new interface for Sociality intelligence

A dashboard should be an interface, not a border around the intelligence inside it. Sociality MCP is a social media MCP server that gives compatible AI clients, internal agents, and custom products structured access to selected Sociality intelligence through OAuth.

The first release focuses on owned social accounts and competitor intelligence. Agents can discover accessible accounts, retrieve metrics and posts, analyze performance, study tracked competitors, and support recurring reporting or benchmarking workflows.

But access alone was not enough. An API can expose data, while an agent interface also needs to expose meaning, boundaries, and consequences.

Agents can inspect workspace context before acting, understand which tools and metrics are available, see which platforms support them, and distinguish between read and write actions. They can also understand which requests consume credits and receive predictable details such as timestamps, limits, pagination, and warnings.

These may look like implementation choices, but together they form the interface. A person can notice a disabled button, read a warning, or recognize that submitting a form will change something; an agent needs those same signals expressed structurally.

That is why we designed MCP around context rather than isolated tool calls, explicit permissions rather than assumed access, and visible usage rather than hidden cost.

The goal was not to create a clever demo. It was to create a dependable product path.

We also introduced two first-class ways to use Sociality: MCP only and Dashboard + MCP. One supports teams building agent workflows beyond the dashboard, while the other brings human-operated workflows and agent-assisted analysis together on the same intelligence layer.

What you can use it for today

Sociality MCP is already designed for practical workflows, not only experimentation. Teams can connect it to compatible AI clients, internal copilots, or custom products and use it to retrieve and work with account and competitor intelligence.

Recurring performance reporting

An agent can review selected accounts, retrieve performance metrics for a defined period, identify notable changes, and support its conclusions with post-level examples. This can turn a repeated weekly or monthly reporting process into a more consistent workflow.

Content performance analysis

Teams can use an agent to identify top-performing or underperforming posts, compare patterns across channels, and explore what may have contributed to changes in engagement. Instead of starting with an export, the workflow can begin directly with the relevant Sociality data.

Competitor benchmarking

An agent can retrieve tracked competitors, compare activity and performance over the same period, and identify posts or patterns worth examining. It can also add a new competitor through a public profile URL when the user explicitly requests it.

Internal copilots

Teams can bring Sociality intelligence into internal assistants, allowing colleagues to ask questions about account or competitor performance without manually navigating several reports. Whether that assistant runs on Claude, ChatGPT, or your own copilot, Sociality data can also be combined with internal campaign context, planning documents, or reporting formats.

Embedded intelligence products

Product teams can use Sociality MCP as an intelligence layer inside custom tools, client portals, benchmarking experiences, or monitoring products. The interface can belong to the team building the experience, while Sociality provides the underlying account and competitor data.

These use cases all follow the same product idea: intelligence should be able to move into the workflow where it creates the most value, rather than requiring every workflow to begin inside the same screen.

More than a server launch

Launching the server was only part of the work. A technically complete product can still feel unfinished when people do not understand what it is, how to connect, or what they can do after the first setup step.

That is why we also introduced dedicated product paths, pricing, registration flows, onboarding, client setup guidance, security information, capability documentation, and usage visibility. The product needed a clear journey from discovery to first use, not only a working connection behind the scenes.

This reflects how we think about product building at Sociality. The process around a capability matters just as much as the capability itself, because adoption depends on whether people can understand the system and move through it with confidence.

Why this changes Sociality

A social media MCP matters because it changes who the product is built for. Sociality has traditionally been designed for the person navigating the product. With MCP, we are also designing for the systems working on that person’s behalf.

The dashboard remains the operational home for human teams, while MCP gives agents a structured route into the intelligence behind those workflows. Together, they create two interfaces for two different operators, built on the same underlying platform.

Sociality is no longer limited to the screen where the work begins.

New features

AI signals for 2026 are here (no fluff)

What’s the value?

• Benchmark your team’s AI habits
• Build workflows, not AI chaos
• Grab a practical AI checklist

AI isn’t a “nice-to-try” anymore — it’s already part of the weekly muscle memory for most teams. In Sociality.io’s 2026 AI in Social Media Marketing report, we surveyed marketers and pulled the signal out of the noise: 89.7% use AI daily or several times a week, but 78.4% still apply moderate or extensive editing before anything goes live — meaning adoption is high, yet trust + process still need structure. You’ll get the key stats, the downloadable PDF, and a checklist you can use to pressure-test your AI workflow (where it saves time, where it needs guardrails, and how to keep your brand voice fully human).

👉 Dive into the full report for the complete data, PDF, and checklist.

Reposts finally show what gets shared

What’s the value?

• See what audiences repost
• Prove “shareability” with data
• Compare reposts across content

Reposts are one of Instagram’s clearest “this is worth passing on” signals and now you can measure it in Sociality.io at both the account level and the post level. On posts, we previously showed Organic shares as a single number. That metric is still called Organic shares, but now it includes Reposts too — and when you hover, you’ll see the full breakdown. So you can spot which accounts consistently earn shares, which posts trigger the “send to a friend” reflex, and how that sharing actually happens.

Fix Reels retention faster with skip rate

What’s the value?

• Spot weak hooks in seconds
• Compare Reels attention fast
• Improve retention with proof

Reels live or die in the first few seconds and now you can measure that moment directly. We added Skip Rate to Instagram Reels insights: the percentage of views from people who skipped within the first 3 seconds. Think of it as your hook health check. A high skip rate is your cue to revisit the opening frame, pacing, caption, or payoff — while a lower skip rate means you’re earning attention early and giving the algorithm (and your audience) a reason to stick around.

Good news

Rhino Runner and their Sociality.io experience

A quick behind the scenes story from a team that treats social like mission control.

We sat down with Tolgahan Duman, Digital Marketing Manager at Rhino Runner, and the energy was instantly clear: this is an agency built on “zero error, maximum efficiency operations.” When you’re managing 100+ pages across nearly 30 brands, precision stops being a nice to have and becomes the whole operating system. Sociality.io helps Rhino Runner keep approvals tight, publishing clean, and reporting sane, especially when volume spikes on holidays and weekends.

How they keep things spotless at volume 🧘

🛡️ Zero error workflows, made real: Rhino Runner runs a two layer control setup (content + moderation), and Sociality.io helps keep that approval chain crystal clear so nothing slips through the cracks.

📊 Reports without the spreadsheet marathon: Their team prepares monthly reports across brands, and Sociality.io’s reporting + time range selection turns an “almost unimaginable” manual workload into something actually manageable.

🧯 Peak time calm: During peak periods, Sociality.io helps them save time and reduce the margin for error, so busy seasons don’t turn into firefighting.

Huge thanks to Tolgahan and the Rhino Runner team for the conversation (and for proving that “scale” and “precision” can coexist).

See how Rhino Runner runs it →

Bug fixes

• Smoother moves, everywhere: General and mobile improvements to keep your workflow running clean.
• TikTok comment links are back in action: Fixed missing post/comment links on some TikTok comments, so the “go to” URL now shows as expected.
• Exports now respect the 10k line: Fixed filtering/exporting conversations over 10,000 so the limit is handled properly and exports complete as expected.
• No more “did it send?” déjà vu: Fixed Engage replies not appearing correctly after sending, so sent messages now show instantly and you won’t accidentally resend them.
• Tags now export truthfully: Fixed post tag mismatches in XLS/CSV exports, so exported tags match what you actually labeled.

🚀 And that’s January. The first month of the year always sets the rhythm, so we tuned things toward clarity, speed, and confidence — the kind you feel when the numbers make sense and the workflow just flows. Keep the feedback coming; it genuinely shapes what we ship.

Reach us anytime at support@sociality.io 👋

Good news

Too Good To Go and their Sociality.io experience

Founded in Copenhagen in 2015, Too Good To Go has grown into the world’s largest marketplace for surplus food, a powerhouse for sustainability operating in 20+ countries across Europe, North America, and Asia-Pacific. With 120 million+ users and 180,000 active partners, they’ve helped save over 500 million meals from going to waste and avoided 1.35 million tons of CO₂e emissions along the way.

That kind of impact doesn’t happen without coordination: that’s where Sociality.io stepped in.

Leading the charge is Gisela Casanovas, who’s grown with Too Good To Go over five years, now serving as Global Head of Social Media. She oversees 20 markets worldwide, balancing the delicate dance between global consistency and local relevance. “Each market has its nuances,” she explains — whether that’s TikTok in Japan or LINE as a key channel in Asia.

Sociality.io became the social media engine behind it all, supporting Gisela’s team with structured workflows, clean analytics, and flexible publishing tools that allow her global vision to shine through while giving local teams space to thrive.

Why it works? A toolkit built for scale 👇

🌐 Global coordination, local freedom: Structured workflows across 20+ markets mean nothing gets lost in translation — while local teams still create content that resonates at home.

📊 Visual dashboards for instant insight: With clean filters and post-view cards, their social team makes fast, confident decisions across multiple regions — no spreadsheets required.

⚡ Effortless onboarding, real adoption: From the very first login, Too Good To Go found the platform intuitive and efficient. “One of the easiest transitions we’ve had,” said Gisela.

We’re honored to play a part in Too Good To Go’s mission — not just saving meals, but proving that global social media can be smart, human, and impact-driven at every level.

Read the full story here →

New features

Counting what counts for Facebook reports

What’s the value?

• Stay current with evolving metrics
• See which campaigns actually land
• Make decisions based on true views

Meta updated the game — shifting from Impressions to the more meaningful Views metric — and we followed suit. Our Facebook reports now highlight this updated metric, giving you a more accurate sense of how many people actually viewed your content. They mirror Meta’s dashboards, so there’s no guesswork but just reliable, platform-aligned data you can trust.

Facebook views: inside vs. outside your bubble

What’s the value?

• See who's really viewing your content
• Measure views beyond your followers
• Track growth through attention

We’ve added new audience-based metrics to Facebook reports, letting you see exactly how many views come from followers vs. non-followers. Even better? We introduced Outreach Impact, a quick way to understand how far your content travels outside your existing audience.

Full-spectrum post metrics

What’s the value?

• View data across every post type
• See organic vs. paid at a glance
• Understand who’s viewing your content

We’ve expanded the Views metric across all Facebook post types to give you full visibility into what’s performing and where. Whether it’s a photo, reels, or link post, you can now break down Views by organic vs. paid and by follower vs. non-follower. It’s a cleaner, more aligned way to read your results, without jumping between formats or missing key reach context.

Bug fixes

• Polished paths and pocket-sized power: General and mobile improvements to keep your workflow smooth.
• Refreshed calendar for smoother picks: Selecting date ranges is now more intuitive and precise across the platform.
• Instagram DMs preview issue fixed: Shared posts now show proper previews when forwarded in IG chats.
• No more double vision in Reels reports: Reels showing up twice as videos in Analytics? Not anymore.
• Facebook Reels thumbnail upload issue resolved: Uploading custom thumbnails works as expected.
• Sorted exports, sorted minds: Your filtered and sorted posts now export exactly as you see them in Analytics.

🎄 These are the updates, fresh from the team and happily delivered. We hope they help you wrap up the year with more clarity (and fewer chaotic tabs). With Christmas around the corner, may your dashboards be tidy and your inboxes light. And if they’re not... we fully support blaming the cookies! 🍪 As always, reach out if you need anything, want to share feedback, or just feel like chatting: support@sociality.io 👋

New features

Engage: Smarter, faster, sharper

What’s the value?

• AI assist for better moderation
• Improved team workflows
• Fewer clicks with shortcuts

If Engage were a superhero, it just got a serious origin story update. We’ve reimagined the entire module from the ground up, not just for functionality, but for flow. From smarter collaboration to AI-fueled decluttering and snappy new shortcuts, every corner is crafted to help your team moderate like pros (without feeling like you're stuck in a ticketing system). Think fewer tabs, fewer clicks, more control, and a lot more clarity.

Messaging that makes sense

What’s the value?

• Instant clarity on message types
• Smarter prioritization for faster decisions
• Full logs for audit-friendly clarity

Every message tells a story and now we help you read it faster. With AI tagging incoming content as Lead, Spam, or Filler, your team can scan smarter and prioritize at a glance. Add in expanded message logs that show the full journey of every action taken, and you're not just staying organized but you're staying in charge. Just operational peace, baked in.

Your voice in social AI

What’s the value?

• Influence the future of AI in SMM
• Be featured in our 2026 report
• Get early access to exclusive insights

As AI reshapes how social media is managed, we want your take on what’s working, what’s next, and what matters most. By joining our study, your insights will help guide the future of AI in social media marketing. You’ll be featured in our 2026 industry report and yes, you’ll get early access before anyone else. Because the future shouldn’t be built in a vacuum, it should be built together.

Good news

INGO and their Sociality.io experience

We recently caught up with Aral Yildirim, Content Director at INGO, whose team of seven relies on Sociality.io every day. His feedback made our week: they’ve gone from “lots of manual reporting, lots of worry” to “fast, trusted insight and smoother client meetings.”

What’s powering their daily rhythm?

🧮 Lightning-fast insights: Custom reports with rich metrics help them surface key trends faster. No digging, no delays. Perfect for client presentations.

📚 Always-on campaign memory: A full content history at their fingertips makes brand storytelling easier. Past performance is always within reach.

💌 Support that shows up: When they need help, they get quick, clear answers. Fewer bottlenecks, more momentum.

We’re grateful to Aral and the INGO team for trusting us with their workflow. It’s teams like theirs that keep us building at full speed.

🤝 Have a peak on INGO’s social routine, supported by our platform.

Bug fixes

System-wide polish: Overall platform and mobile improvements to keep things running like clockwork.

**Engage transitions, now fully settled:**Mixed missing post or message details caused by the new Engage module rollout.

Interactions count is valid: Promoted Instagram posts were reporting the wrong interaction counts now fixed.

TikTok replies working as expected: Replying to comments on TikTok posts is now smooth and functional again.

Reply & close, no longer stuck: Fixed an issue where replying and closing in Engage didn’t trigger properly.

That’s a wrap on November, packed with sharper tools, smarter AI, and a little help from you on what’s next. As always, your feedback helps us build better, so don’t be shy. Whether it’s a feature request, a question, or just a good meme, we’re here for it: support@sociality.io 💌

New features

LinkedIn reshares now count too

What’s the value?

• See how reshared posts perform
• Measure total post impact on LinkedIn
• Capture all activity in one report

Your LinkedIn analytics reports now include metrics for reshared posts. Before, only original posts showed up in the data. Now, when your page amplifies content through reshares, those interactions and impressions are fully tracked. It’s all about capturing the true impact of every post, whether you started the conversation or smartly extended it.

IG & TikTok watch time metrics hit the sheet

What’s the value?

• Track how long audiences watch
• Compare content stickiness at scale
• Export insights you can act on

Two new metrics, Total Watch Time and Average Watch Time, are now included in your Instagram and TikTok XLS reports. This gives you clearer visibility into how long viewers stay with your content. Whether you're proving value to stakeholders or refining creative for attention spans, your exports now tell a fuller story. Long scrolls, short videos, deeper insights.

Bigger frames for TikTok videos

What’s the value?

• Post ultra-high-res TikToks
• More freedom in video formats
• No more resizing constraints

We’ve expanded TikTok’s supported upload dimensions to 4096×4096. That means you can now post higher-resolution and more flexible formats, whether you’re going full square, ultra-tall, or something in between. The canvas is bigger. The limits? Smaller. Create in the format your story demands, and let the platform handle the rest.

Good news

Revolvia and their Sociality.io experience

This month we’re celebrating Revolvia, a creative agency where strategy meets artistry, and where operational clarity fuels big ideas. CEO Kerem Koç calls himself a Full-Stack Creative for a reason: the team blends frameworks with flair, and they needed a platform that could match both.

Here’s how Sociality.io supports their momentum:

📊 Reports without the rework: Custom, comprehensive analytics with zero manual formatting. Reports are client-ready straight from the platform. No spreadsheets, no late nights.

⚡ Quick to learn, built to move: A UI that matches their speed and smarts. The team jumped in fast and scaled usage without training delays.

🧩 One tool, many solutions: Reporting, engagement, and moderation all live under one roof. That means fewer tools, less toggling, and tighter workflows.

Big thanks to Kerem and the brilliant Revolvia crew for showing how strategy and creativity scale together.

🪄 See how Revolvia streamlines social ops with us.

Bug fixes

Platform polishing and mobile tweaks: We polished up performance, squashed UI quirks, and tightened mobile behavior to keep things running smooth everywhere.

**Fixed likes showing as NaN on Facebook:**Some likes were displaying as "NaN" in the hashtags table. You’ll now see clean, accurate numbers where they belong.

**Message stream now follows date filters:**Timezone mismatches were letting off-range messages sneak in. Date filtering now works reliably across all time zones.

**Calendar + button restored for collaborators:**Collaborators couldn’t see the + button to add content. It’s now visible and working as expected for all roles.

**Duplicate post publishing issue resolved:**A small number of accounts were seeing posts go out twice. The glitch is fixed, no more accidental doubles.

**LinkedIn comment threads display correctly now:**Comments from “Private User” accounts were breaking thread logic. Threads now stay properly ordered, no matter the commenter.

We know September’s update came a bit late but every line of code was worth the wait. Thanks for your patience while we tuned things up behind the scenes. As always, whether you’ve got feedback, ideas, or just want to chat, we’re all ears. Reach us anytime at support@sociality.io 💬

New features

Total view counts for Instagram Reels in Analytics

What’s the value?

• Combines organic + paid views
• Delivers more accurate reporting
• Helps you see full content impact

In Analytics, Instagram Reels are now reported with total views instead of just organic. That means you’ll see the combined reach of both organic and paid views, giving you a truer picture of how your Reels perform overall. No more splitting hairs between paid and organic: just one clear, complete number to measure impact.

Facebook “Views” metric coming soon

What’s the value?

• Matches Meta’s latest measurement shift
• Keeps reports accurate and up to date
• Makes cross-platform analysis easier

Meta has replaced Impressions with Views, and this change now extends to Facebook as well. We’ve started rolling out the updated metric, and you’ll soon see it reflected in your reports, ensuring your data stays consistent with Meta’s latest reporting standards.

Track open-to-close in Engage exports

What’s the value?

• Tracks first view to resolution
• Speeds up performance reviews
• Surfaces response time patterns

You’ll now find Read by and Read at fields in Team Performance exports under the Engage module. This gives you clearer visibility into when each conversation was first opened and offering a more accurate view of how quickly your team responds and closes interactions.

Good news

Compare Club and their Sociality.io experience

This month, we had the pleasure of chatting with Gary and Phoebe from Compare Club, Australia’s most trusted financial comparison service with over 500 employees and 1M+ customers annually. Their 30-person marketing team works closely with product, content, PR, and member experience and Sociality.io plays a central role in their social media engine.

Key lessons from their journey

🛠️ An easy switch, zero friction: Phoebe called it “one of the smoothest transitions we’ve ever had with a third-party tool.” No steep learning curve, just plug-in and go.

📊 Stats that are ready when they are: Monthly reporting is now fast and digestible, even for non-numbers people. Data’s pulled in minutes, not hours.

🧾 Updates that don’t get lost: They rely on our newsletters and Product Update updates to adopt new features instantly. No hidden tools, no guessing games.

Thanks again to Gary and Phoebe for sharing your story, we’re proud to support their mission 🫶🏻

🧩 See how Compare Club makes it work with our platform.

Bug fixes

General and mobile improvements: The kind that quietly keep everything running as it should.

**Instagram DMs ghosted? Not anymore:**Some accounts weren’t seeing their DMs due to a hiccup in how we handled platform data. We fixed the issue, and your inbox feels whole again.

**Collaborators can’t sneak past approvals now:**When collaborators edited scheduled posts, those changes were skipping the approval queue. We closed that loophole, edits now follow the proper review flow.

**Links that actually link in Team Performance exports:**The “Conversation link” field was displaying incorrect data. It now shows the correct URLs, making exports more reliable for tracking and follow-up.

**Instagram media size errors resolved:**Some supported image dimensions were incorrectly flagged during publishing. We've updated our validation to match Instagram’s current requirements.

**Message counts now reflect reality in Message Stream:**Deselecting “Include deleted and hidden conversations” was causing an unexpected drop in message count. The filter was targeting the wrong data but it's now corrected and live.

We know it’s often the small fixes that make the biggest difference. Thanks for sticking with us through the quiet, productive corners of August 🙏 As always, we're just one message away whether it’s feedback, feature ideas, or a quick hello. Reach us anytime at support@sociality.io 📬

New features

TikTok Favorites are in and they matter

What’s the value?

• Surface content that drives personal saves
• Map emotional impact beyond likes
• Optimize for TikTok’s “save to discover” behavior

TikTok is a game of nuance and "favorites" are a signal goldmine. They show you which videos hit deep enough to earn a save, not just a scroll-by. Now available in the Analytics module, TikTok Favorites give you a window into what your audience wants to revisit, learn from, or share later. It’s insight into emotional stickiness and a secret weapon for boosting evergreen visibility on the FYP.

Reels views now competitive intel

What’s the value?

• See what actually earns eyeballs
• Decode content-to-views efficiency
• Discover viral velocity in your niche

Not all Reels are created equal: Some pull views like a magnet, others flop with flair. With Reels view counts now visible in your Competitors module, you can go beyond surface-level snooping. Who’s growing reach fast? Who’s all style, no substance? These insights let you fine-tune your strategy and spot trends before they peak.

Message stream handles the chaos

What’s the value?

• Preserve clarity in chaotic inboxes
• Avoid false “no response” flags
• Reduce tagging blind spots in analytics

Your inbox isn't just full, it's a jungle. Voice messages, story mentions, photo drops, media shares… not every message shows up with clean text. Now, our AI treats these message types as neutral (instead of leaving them blank), so your stream stays accurate and your metrics stay complete. Plus, with new visual cues for things like “mentioned you in their story” or “sent a voice message,” even the trickiest content is now easier to review and moderate at scale.

Good news

Tribal Worldwide and their Sociality.io experience

This month’s spotlight shines on Tribal Worldwide, where Tuğba Bilgiç and her social team are crafting high-impact campaigns for some of Türkiye’s biggest brands. We had the chance to chat with them about how Sociality.io fits into their daily workflows and let’s just say: we were grinning from ear to ear. Their feedback was not only encouraging but gave us real insight into what matters most for busy, high-performing agencies.

🗂️ Performance insights that power quick pivots: With fast, structured reporting in hand, the team can adapt strategies mid-campaign, turning data into action without delay.

📆 Reporting that bends to their workflow: Custom date ranges make client reporting smooth and tailored, no matter the schedule or campaign timeline.

🚨 Moderation that scales with the moment: During busy campaign periods, real-time inbox tools help the team stay on top of mentions, messages, and fast-moving conversations.

From daily moderation to data storytelling, we're proud to be in the toolkit of a team that blends creative brilliance with analytical sharpness. Thank you to Tuğba and everyone at Tribal Worldwide for sharing your process and trusting us with it.

👉 Discover more about their journey.

Bug fixes

General and mobile improvements: Smoother performance across the platform and better mobile stability.

**Hide/unhide issue on IG comments resolved:**Fixed a glitch where hidden Instagram comments still appeared visible due to inconsistent platform responses. Now, the hide status reflects accurately every time.

Improved keyword matching in Listen: Fixed an issue where some mentions were missed due to encoding mismatches with special characters. Keyword tracking is now more reliable and complete.

Resolved missing Reels view data in Analytics: Addressed an issue where Reels view counts were incorrectly showing as zero due to inconsistent platform data. Historical data has been updated and verified.

**Updated user invitation emails:**Refreshed the content and structure of invitation emails for both new and existing users. The experience is now clearer, with tailored guidance and cleaner formatting.

Fixed total message count in message stream: Resolved an issue where the total number of messages wasn’t updating after filters were applied. Counts now reflect filtered results accurately.

We're always up for a good chat whether it's feedback, feature requests, or just a hello. Reach us anytime at support@sociality.io 👋

New features

Message stream is faster, smarter and cleaner

What’s the value?

• Better experience, faster actions
• Smarter tagging with keyboard shortcuts
• Add notes and customer context with ease

Previously known as Bulk Actions, the redesigned "Message stream" brings a faster, more focused experience. With improved performance, everything loads quicker and scrolls smoother ⚡ Tagging is now keyboard-friendly, and you can also add internal notes to share context with teammates or capture details about the customer. New options like “Review all messages from this user” and “See all comments on this post” make it easier to see the full picture 🔎

Say hello to the "Filler" tag

What’s the value?

• Cut through the noise in your inbox
• Focus on messages that matter
• Cleaner data for better insights

Our AI feature set just got a bit sharper with the addition of a new Filler tag in both the Engage and Listen modules. It automatically flags short, non-informative messages like “hello,” “good morning,” “yes!” or quick emoji reactions 👋, the kind that are friendly but don’t add much value to analysis or tracking. Already tagged with the power of AI, you can cut through the noise and focus where it really matters 🔇

Listen module now speaks Indonesian

What’s the value?

• Monitor conversations in Indonesian
• Capture insights from local sources
• Support your growth in Southeast Asia

Whether you're already engaging audiences in Indonesia or planning to expand into the region, we have good news for you. You can now track conversations and mentions in Indonesian through the Listen module 🎧 From trending topics to real customer feedback, this update helps you monitor local sources with clarity and cultural relevance. It’s a powerful step toward building more localized strategies and uncovering regional insights. And staying connected to one of Southeast Asia’s most dynamic markets is crucial! 🌏

Good news

Comfort Zone and their Sociality.io experience

We spoke with Manuel Malavenda, digital strategist at Comfort Zone: a skincare brand where science, sustainability, and smart strategy go hand in hand. From growing their own ingredients to leading innovation in beauty, their regenerative mission is powered by a clear, data-driven digital approach.

Here’s how Sociality.io supports their work:

📊 **Performance insights that drive strategy:**With Sociality.io’s Analytics module, reporting is no longer a manual grind. What once took hours is now done in minutes—freeing the team to focus on campaign strategy, not spreadsheets.

💬 Faster, more structured community management: The team now tracks response times, refines messaging, and communicates results more effectively to stakeholders, all thanks to real-time visibility and engagement data.

🧠 Simplicity meets depth: From onboarding to daily use, Manuel highlights Sociality.io’s intuitive interface and flexible reporting tools. This is a key to staying efficient while managing multiple markets and local teams.

A huge thanks to Manuel and the Comfort Zone team for sharing their story! We’re proud to support a brand redefining skincare through sustainability and innovation 🌍

👉 Discover more about their journey.

Bug fixes

General: System-wide and mobile improvements have been implemented for a smoother, more reliable experience.

Engage: Fixed errors related to archiving and marking conversations as starred.

Analytics: Corrected a metric name in the "Company size" field in LinkedIn reports.

Listen: Resolved an issue where "Go to URL" links in mentions were not functioning correctly.

Engage: Username-based search is now working as expected.

Analytics: Fixed an issue where Reels views were showing as zero in XLS/CSV exports.

If you have questions, feedback, or just want to say hi, we’re always just a message away at support@sociality.io 👋

New features

Engage smarter with Sociality AI

What’s the value?

• Less manual effort with more clarity
• Your lead always guides AI
• Make everyday tasks smoother

Our Engage module just got a serious upgrade. Now, every message in your conversations is automatically analyzed and tagged by our AI — saving your team valuable time and ensuring consistent categorization across interactions. Even better, each AI-generated tag includes a detailed activity log, giving you the context behind every decision. This means you can better understand how your conversations are being labeled, update your tags and descriptions for improved accuracy, and maintain a more structured tagging system across your team.

Turning AI tagging into team insights

What’s the value?

• Understand what your team deals with daily
• Spot trends across platforms and campaigns
• Take actions backed by tag insights

Following our recent update where AI tags every message in your inbox, we’ve now extended that capability into your team performance reports as well. Specifically, you can now view message-level tagging breakdowns—not just totals—making it easier to track tag frequency, distribution across pages, and how your team handles different message types. Whether you're analyzing sentiment or campaign-specific tags, this new view allows you to zoom in further and take meaningful action.

Measure your campaign’s true impact

What’s the value?

• Know which campaigns hit the mark
• Understand which actions your audience takes
• Fuel content planning with facts

Last month, we introduced campaign-level post tagging and insights in the Analytics module. Now, to build on that, we’ve expanded your visibility with a new interactions table. With this update, you can track how each campaign performs across likes, comments, shares, and more—alongside the number of posts and total interactions. In short, everything you need to evaluate campaign impact is now in one place.

Good news

Firewater and their Sociality.io experience

We had the pleasure of speaking with Mark Stecker, Co-Founder of Firewater, about their dynamic digital journey and how Sociality.io fits into their workflow. Here’s how the platform is making an impact at Firewater:

📈 Advanced analytics for modern reporting: Firewater needed more than basic metrics. The team sought detailed insights, especially around paid media performance, to better inform client strategies. Sociality.io’s reporting tools provided the depth and flexibility they were looking for.

📨 Streamlined engagement across platforms: Managing multiple social accounts requires precision and speed. The Engage feature has enabled Firewater’s social team to stay on top of conversations efficiently, using real-time updates and streamlined communication flows.

🙌 Exceptional support experience: For Mark and his team, responsive and proactive customer support has made all the difference. The collaborative approach of Sociality.io stood out from the start, helping them adapt the platform to their exact needs.

🌐 Versatility across industries: With a client roster ranging from e-commerce to industrial sectors, Firewater thrives on agility. Sociality.io’s flexibility allows them to apply learnings across projects while maintaining high standards for every brand.

Big thanks to Mark and everyone at Firewater for their continued trust—we’re proud to be part of their toolkit for success!

👉 Dive into the full story here.

Bug fixes

General: We’ve rolled out several backend and mobile enhancements to ensure a smoother and more reliable experience across the platform.

Analytics: Fixed an issue affecting LinkedIn 1-day reports where charts were not rendering correctly. Graphs now display data as expected.

General: Resolved a problem where TikTok tokens were expiring too often due to recent API changes. Token management has been stabilized.

Engage: Corrected an export issue in bulk actions where CSV and XLS files were missing accurate user and last processed data.

General: Fixed an edge case where "Forgot password" emails were not delivered due to capitalization mismatches in email addresses.

General: Addressed a bug in the password reset flow triggered by Security+ enforcement.

As always, we’re just a message away! Say hello anytime at support@sociality.io 👋

Improvements

Post Tags now in Analytics

You can now tag your posts using the same tags you've created in the Analytics module—making it easier than ever to organize and analyze your content performance.

Here’s what’s new:

🏷️ Tag your posts – Apply your existing Analytics tags directly to your posts for seamless tracking.

🔍 Filter by tags – Use filters to view post-level metrics by tag, so you can compare campaigns, themes, or strategies with precision.

This update bridges the gap between publishing and performance—giving you clearer insights, faster.

Campaign Insights: Compare tagged post performance at a glance

We’ve added a new Campaign Insights section to all platform reports—designed to help you evaluate the performance of your campaigns with ease. By grouping and comparing posts using tags, you can quickly identify what’s working, what’s not, and refine your strategy based on real results.

See total interactions, reach, engagement rates, and more—all organized by the tags you've already applied.

Good news

Evyap and their Sociality.io experience

Hosting Sude Yolcu, Global Online and Offline Media, at Evyap, was truly a pleasure.

She shared valuable insights into how Sociality.io has supported their journey in the FMCG sector:​

• **Streamlined reporting and analytics 📊 –**Managing reports manually across multiple platforms was incredibly time-consuming. Sociality.io's unified platform has made it easier to analyze accounts across different markets and refine content strategies efficiently.​
• **Enhanced workflow efficiency 🔄 –**By integrating Sociality.io, Evyap has minimized manual efforts and improved collaboration, ensuring a more sustainable and agile digital strategy.​
• **Responsive customer support 💬 –**Whenever support was needed, the Sociality.io team was readily available, making the platform more than just a tool—a trusted partner.​
• Facilitated AI-driven marketing initiatives 🤖 – Sociality.io played a role in supporting innovative projects like the Blade AI deodorant series, which was entirely developed using artificial intelligence—from fragrance notes to packaging design.

A huge thank you to Sude, and the Evyap team for sharing their journey with us!

👉 You can read the full case study here 🙌

Welcome aboard: EXE Digital

We’re proud to welcome EXE Digital to the Sociality.io community!

As a dynamic agency shaping the future of digital communication, EXE Digital empowers brands with bold strategies and creative excellence. We're thrilled to support their social media management journey and be part of their mission to elevate their online presence.

Here’s to great partnerships and even greater digital impact 🚀

Bug fixes

• **General:**We’ve implemented several improvements across both the system and mobile platform to enhance overall performance—especially for users in different time zones.
• **Engage:**Fixed an Instagram Direct Message issue where errors occurred while replying to messages older than 7 days. Users will now be notified in advance if a message is no longer eligible for response due to platform limitations.
• **Listen:**Mentions can now be moved smoothly between statuses without error.
• Competitors: Fixed an export issue in auto reports where deleting a competitor caused failures. Reports now generate as expected.
• Competitors: Facebook and Instagram competitor reports now correctly display Carousel and Album post types in graphs.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌

Improvements

Introducing Security+ at Sociality.io

Your team’s security, now more visible and manageable than ever.

We’ve added a brand-new Security+ screen under the Organization settings—designed to help you enforce best practices and ensure enterprise-grade protection for your team.

Here’s what you’ll find:

• 🔒 Enforce strong passwords – Require your team to use secure passwords (12+ characters including uppercase, lowercase, numbers, and special characters) to reduce vulnerabilities.
• ⏳ Expire sessions – Automatically log out users after a set period (e.g., 30 days) to prompt re-authentication and enhance session control.
• 🔁 Expire passwords – Set regular password update intervals for team members to maintain up-to-date access security. (Optional setting)
• ✅ Enforce 2FA – Make Two-Factor Authentication mandatory across your team to add an extra layer of protection.
• 🌐 Allowed IPs – Restrict team member logins to specific IP addresses for added control over account access.
• 📄 User activity logs – Export the last 90 days of user activity records for compliance monitoring.

All these features are now trackable through a Security Score, helping you stay on top of your team’s protection level at a glance.

⚠️ Security+ is available exclusively to our Enterprise plan customers.

Want to learn more about Security+?

Book a quick 15-minute call with our team to explore how Security+ can strengthen your organization’s security practices.

A smoother, smarter way to manage conversations

We’ve revamped the data processing experience in the Engage module in Sociality.io! Navigating dropdowns is now easier, selections are clearer, and unnecessary clicks are gone. Managing conversations and conversation items is now faster, more intuitive, and frustration-free—just the way it should be.

Good news

Memorial and their Sociality.io experience

Hosting Çağla Dinç, Chief of Social Media at Memorial, was truly a pleasure.

She shared valuable insights into how Sociality.io has supported their journey in the healthcare sector:

• Customer support 💬 – One of the most important aspects for Çağla has been the responsive and helpful customer support from the Sociality.io team.
• Real-time customer experience tracking ⏱️ – In healthcare, timing is everything. Sociality.io allows Memorial to monitor their customer experience in real-time across both call center and digital teams—all in one place.
• All-in-one insights 📊 – The platform helps her evaluate performance, take meaningful action, and benchmark against competitors using consistent metrics.
• Strategic content creation 🎯 – With time saved through automation and streamlined workflows, Çağla has been able to focus more on strategic content that directly supports their KPIs—resulting in higher engagement, reach, and view counts.

A huge thank you to Çağla, and the Memorial team for sharing their journey with us!

👉 You can read the full case study here 🙌

Welcome aboard: Too Good To Go

We’re proud to welcome Too Good To Go to the Sociality.io community!

As a company on a mission to fight food waste and make sustainability easy (and delicious!), they inspire millions across the globe. We are excited to onboard our newest customer and support their social media management journey.

Let’s reduce food waste and build a better world, together. 🙌

👉 Learn more about their mission

Bug fixes

• **General:**Updates have been implemented across system and mobile platforms to enhance your overall experience.
• **Analytics:**The LinkedIn user activities table issue has been resolved. Previously missing conversation data has now been properly included in reports.
• Engage: Fixed a TikTok-specific issue where deleting a comment caused previously sent comments to appear as hidden.
• Listen: Exported mentions from the Listen module now correctly include both sentiment and tag fields in CSV and XLS formats.
• Engage: Resolved conversation item processing errors that were preventing users from selecting certain tags and sentiment values.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌

Improvements

Listen – AI and Feature Enhancements

🤖 AI-Powered Tagging

Say goodbye to manual tagging! Our AI now automatically analyzes sentiment and assigns the most relevant tags from your custom tag pool as soon as new data enters the system. Plus, you’ll see a quick AI-generated summary at the top of your lists, making it easier than ever to track conversations at a glance.

🏷️ Manual Tagging

Beyond AI-powered tagging, you can manually assign or modify sentiment tags to ensure accuracy and alignment with your analysis. Whether you prefer AI suggestions or want to customize tags based on your expertise, you have the flexibility to make data categorization truly your own. ✍️

🔍 AI Review

When new mentions enter the system, our AI works behind the scenes to automatically analyze and tag them. Initially, these mentions are assigned the 'Waiting for Review' status, giving you the flexibility to review and verify the AI-generated tags before any action is taken. This ensures that you’re in control of the process from the very beginning.

📊 Status Tracking

To further customize your experience, you have the ability to add up to three custom statuses between 'Waiting for Review' and 'Completed.' This allows you to create a personalized workflow that perfectly suits your team's needs and ensures a more efficient, streamlined process for handling mentions.

Engage – Feature Enhancements

🔖 Multiple Tags

Take your engagement to the next level by using multiple tags within conversations. This feature enhances the depth of your data categorization, making it easier to track various themes and sentiments within a single conversation. With up to 5 tags available, you can capture all the key elements of the interaction without overwhelming your workflow.

🔄 Status Integration

By incorporating a Status field into Engage, you can ensure smoother data flow across your platform. This addition keeps your workflow organized and provides a quick snapshot of where each conversation stands, improving collaboration between teams and ensuring no mention gets lost in the process.

📋 User Detail Expansion

We’ve made it easier to capture key user information directly in Engage. This feature enables you to add relevant details about the user in each conversation, offering deeper insights into your audience and allowing for more personalized responses and strategies tailored to individual preferences.

TikTok Age Demographics Graph

We’ve added a brand-new Age Demographics Graph that displays the age distribution of your TikTok audience. This feature allows you to better understand your audience and tailor your content strategy based on demographic insights.

Good news

Proud to share our latest badge achievements

It’s a pleasure to announce that we’ve received new badges from G2, recognizing our performance and user satisfaction.

🏆 High Performer: Recognizing our strong market presence and customer satisfaction.

👌 Easiest to Use: A testament to our intuitive and accessible platform.

🤝 Best Support: Ensuring our users always get the help they need.

💙 Users Most Likely to Recommend: Trusted and loved by our community.

🛠️ Easiest Admin: Simplifying management for seamless workflows.

⚙️ Easiest Setup: Highlighting our user-friendly onboarding process.

✅ Best Meets Requirements: Designed to perfectly fit your needs.

Thank you for being part of our journey and helping us achieve these milestones! 🤗

Bug fixes

• **General:**Updates have been implemented across system and mobile platforms to enhance your overall experience.
• Analytics: Updates on the TikTok without notice, causing missing or miscalculated values. The full report has now been reviewed and updated.
• Engage: Corrected the closed conversation count in team performance reports.
• Analytics: Missing sorting options for Instagram Stories (e.g., Tap Exit, Swipe Forward) have been added.
• **Engage:**Optimized export functionality to prevent errors caused by large file sizes.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌

Improvements

New IG Metrics - Expanded Views Breakdown

We didn’t just introduce the Views metric—we also added more detailed insights. You’ll now have two separate graphs: one displaying views by content type (such as ads or different formats) and another breaking them down by the viewer’s follow status. This makes it easier to see where your views come from and who’s watching.

Schedule 10-minute TikTok videos with Sociality.io

TikTok has extended its video limit to 10 minutes (600 seconds), giving creators more flexibility for storytelling, tutorials, and in-depth content. And the best part? With Sociality.io, you can now publish and schedule your long-form TikTok videos effortlessly—keeping your content strategy smooth and consistent!

Now available in IG DMs: Stickers, GIFs, and Voice Messages

Previously, some message types—like stickers, GIFs, and voice messages—were not visible in Instagram DMs on Sociality.io. But now, we’ve added support for them! 🎊 This means you can now view and manage all message types seamlessly in your inbox, ensuring a smoother and more complete communication experience. Stay on top of every interaction without missing a thing!

Good news

Alaaddin and their Sociality.io experience

It was a pleasure to host Uğur Deral, Social Media Director, and Ozan Demirci, Data Analytics and Insights Director at Alaaddin!

They shared valuable insights into how Sociality.io supports their journey:

• Intuitive & Transparent Interface – Simplifies social media management for their team.
• Seamless Onboarding – An incredibly easy-to-use UX design helps new teammates get up to speed quickly.
• Comprehensive Analytics – Detailed reporting empowers them to provide deeper, more valuable insights to their clients.
• Fast & Effective Communication – A crucial factor for their operations, made smoother with Sociality.io.

A huge thank you to Uğur, Ozan, and the Alaaddin team for sharing their experiences!

You can read the full case study here 🙌

Bug fixes

• **General:**Updates have been implemented across system and mobile platforms to enhance your overall experience.
• General: The YouTube channel connection bug has been fixed.
• Engage: The conversation messages order bug has been fixed, ensuring that older messages no longer appear as new.
• Engage: The issue with closing conversations has been resolved. Clicking the close button multiple times will no longer generate duplicate “closed” logs, preventing inconsistency in Team Performance reports.
• Analytics: The issue of Instagram daily metrics being saved to the wrong date due to timezone confusion has been fixed. All data is now accurately recorded on the correct day.
• Analytics: The TikTok completion rate error has been resolved. The metric now reflects accurate data as provided by the platform.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌

Integrations

Enhancements

Moments to celebrate

Zooming in

AI Sentiment Analysis for the Engage and Listen modules

In 2024, we leveled up AI Sentiment Analysis to help you monitor brand health, optimize engagement strategies, and respond swiftly to customer emotions. These enhancements made your social media management more strategic and effective. Discover more here! Here's to building on this momentum in 2025!

AI integration for the Categories on Listen module

2024 was a groundbreaking year for AI innovation! 🚀 We supercharged the Listen module with cutting-edge AI technology, making it effortless to generate precise and detailed category descriptions. Just enter a keyword, and Sociality.io’s AI does the rest—saving you time and effort. 💁🏻‍♀️

LinkedIn ‘Document’ posts direct publishing

We introduced seamless publishing for LinkedIn 'Document' posts directly through Sociality.io. This versatile format allowed you to share PDFs in your feed, providing a convenient way to deliver important content to your network with ease.

Facebook Story scheduling

In 2024, we introduced direct publishing and scheduling for Facebook Stories. Additionally, we made it possible to share Instagram and Facebook Stories simultaneously by selecting the appropriate pages. These updates aimed to streamline your workflow, giving you greater control and convenience in managing your social media presence.

A refreshed navigation interface for the platform

We’ve redesigned and refined the navigation bar to enhance your journey through the platform. Seamlessly crafted, this update brings unparalleled ease and efficiency to your workflow.

Updated Help Center page and experience

At Sociality.io, we’re dedicated to ensuring your problem-solving experience is effortless. That’s why we consistently enhance our Help Center. In 2024, we didn’t just update articles; we completely reorganized the structure for seamless navigation. Finding answers to your questions is a breeze.

Enhanced Notifications, and Security pages

We’ve redesigned our Notifications and Security pages across the platform, ensuring a seamless experience. This update streamlines your workflow, freeing you from unnecessary details so you can focus on maximizing your social media management efforts with ease and efficiency.

Uplifted Users' page design and experience

This update was designed to empower you to effortlessly add new teammates, manage permissions, update roles, and more, all within a newly designed, intuitive interface. Our goal was to make team collaboration as smooth and efficient as possible, enabling you to focus on what matters most: growing your brand and engaging your audience.

Redesigned the Listen module

Long story short: We revamped the design of the Listen module to enhance your listening experience! We hope you’re enjoying the improved social and web monitoring features and finding it even more intuitive!

Improved the Billing page interface

During 2024, we made subtle yet impactful design updates to our Billing page. With these modern enhancements, navigating your billing information became more easy and visually appealing, offering a clearer, more user-friendly interface.

Reflecting on our journey has been truly rewarding. 🥺 We’re deeply grateful for your continued support as we work towards our goals. Looking forward, we’re excited about the endless opportunities and milestones yet to come. Here’s to many more years of growth, success, and making a meaningful impact together! 💖

Improvements

AI-powered description generator for Categories

We’ve enhanced the Listen module with AI technology, making it easier than ever to generate accurate and detailed category descriptions. Simply provide a keyword, and Sociality.io's AI will take care of the rest.

👌 How to benefit from this improvement?

• ✨ Generate category descriptions with just a keyword.
• ⚡ Streamline your workflow effortlessly.
• 📈 Free up your team to focus on delivering valuable insights.

Enhanced capabilities for publishing collaborators

Collaborators now have the ability to add notes to posts, making communication smoother. They can also update posts, as long as they haven't been approved yet, allowing for more flexibility in content management.

👌 How to benefit from this improvement?

• 📝 Add helpful notes to posts for better collaboration.
• ✏️ Update posts before approval to improve content accuracy.
• 🔄 Streamline the content review process with more flexible editing options.

Revamped ‘Sentiment preferences’ screen

The ‘Sentiment preferences’ section has a fresh new look, designed to improve user experience and make it easier to navigate. With a more intuitive interface, you can now adjust sentiment settings with greater ease and efficiency.

👀 What’s new?

• 🧭 Easier navigation with a more intuitive layout.
• 👁️ Description preview for a better understanding.
• 🔍 Sort and search options for faster access to settings.

Good news

Gricreative and their Sociality.io experience

We had the pleasure of conducting an insightful interview with Zeynep Keleş, Social Media Team Lead of Gricreative, an agency that is elevating client strategies with 360-degree solutions

Here are some specific highlights Zeynep shares about their Sociality.io experience:

🌐 Holistic view with multiple social media platforms displayed in one place.

🖥️ Unified interface for competitor lists, positive and negative comments, and analytical data.

📊 Better market understanding to shape strategies and stay ahead.

💬 Efficient comment management in moderation processes from a single platform for added convenience.

We sincerely thank Zeynep and the Gricreative team for sharing their experiences and insights using Sociality.io.

You can read the full case study here 🙌

Bug fixes

• **General:**Updates have been implemented across system and mobile platforms to enhance your overall experience.
• Engage: The ‘Undefined user’ error has been fixed, improving overall system stability and user experience.
• Engage: The ‘Close all’ function is now working properly, allowing you to close all conversations that have been answered perfectly.
• Listen: A bug that caused errors when users tried to update category or attribution names has been fixed. You can now update their names without any issues.
• Analytics: The missing video views metric for some Instagram posts has been resolved. You can now measure and view all metrics, including video views, without any issues.
• **Engage:**The issue of missing DMs for some Instagram accounts has been resolved. Easily access all direct messages with just your fingerprint now.

Got questions or feedback? Feel free to reach out! We’re here to help at 👉 support@sociality.io 💌 Your input is valuable to us!

Improvements

Embrace the new look of Listen - Mentions

We’ve uplifted the design of the Listen module to elevate your listening experience!

👀 What’s new?

• **Much faster navigation 🚀 **

Navigate effortlessly with an upgraded interface that makes finding what you need quicker and easier.

• Enhanced and user-friendly visual design 🌟

Experience a modernized interface that makes navigating mentions more intuitive and visually appealing.

🔥 Coming soon: AI Integration

Prepare for new features that leverage the power of AI to elevate your user experience. Keep an eye out for our upcoming announcements—you won’t want to miss it! 🙃

Introducing the ‘Ad comments’ section

Keeping up with your Instagram ad engagement just got even easier! This new section makes handling ad engagement smoother and more organized—no more missed conversations!

👌 How to benefit from this improvement?

• View connected Instagram Ad accounts instantly🔍

Quickly see which Instagram accounts have ad accounts linked for seamless ad comment management.

• Support for multiple Ad accounts per page🔗

Link more than one ad account to each page, gathering comments from all your ads in one place.

• Streamlined Ad engagement tracking🧩

These enhancements simplify managing interactions across your campaigns, making it easier to respond, engage, and stay organized right from your dashboard.

Search & Sort options for enhanced navigation

👌 How to benefit from this improvement?

• Quick text search 🕵️‍♂️

Locate pages, competitors, topics, and saved replies effortlessly with a powerful text search feature.

• Sort by tokens 🗄

Sort active and expired tokens to identify expired tokens immediately, keeping your connected pages organized and up-to-date.

Engage with new ‘Saved Replies’ icons & colors

👌 How to benefit from this improvement?

• Easier recognition 🎨

New icons and color coding for saved replies make it simpler to identify and select the right responses.

• Enhanced user experience ✨

This update streamlines your engagement process, allowing for quicker and more efficient communication.

Bug fixes

• **General:**Implemented updates across both the system and mobile platforms, introducing enhancements designed to elevate your overall experience.
• Engage: Error with LinkedIn mentions was resolved. You can now monitor and manage all your mentions without any issues.
• Analytics: No more missing reach and impressions data for XLS/CSV exported reports. The issue has been resolved. You can now accurately analyze your data with no concerns.
• Analytics: You can now generate all your reports successfully. The error with some Instagram reports not generating has been solved.
• Competitors: View all logos accurately in your reports, ensuring a complete overview of your analytics. Missing account logos in Competitors and Team Performance reports have been fixed.
• Settings: Update and manage competitor color settings without any issues. The error with updating competitor colors has been fixed.

If you have any questions or feedback, don’t hesitate to reach out! We're always ready to assist you at 👉 support@sociality.io 💌 Your input is valuable to us!

Improvements

Sociality.io Workspace 101

With the new Workspaces, we’ve introduced several new screens designed to enhance your experience and make Sociality.io even easier to use. Here are some of the key features we've added:

🧠 AI Sentiment Analysis for the Listen and Engage module

AI Sentiment Analysis helps you monitor brand health, optimize engagement strategies, and react quickly to customer emotions, making your social media management more strategic and effective. Here are some of the benefits of AI Sentiment Analysis for Listen and Engage modules:

For the Listen Module:

• Track Brand Sentiment: Monitor whether conversations are positive, negative, or neutral.
• Crisis Management: Detect negative trends early to address issues quickly.
• Audience Insights: Understand reactions to campaigns and trends through sentiment analysis.

For the Engage Module:

• Prioritize Responses: Focus on handling critical messages based on sentiment.
• Personalized Replies: Tailor responses based on customer emotions.
• Efficient Management: Sort and manage messages automatically by sentiment.

How to enable AI sentiment analysis for Listen and Engage modules:

1. Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen.

1. From the left menu, click on ‘Sentiment preferences.'

1. Enable ‘AI analyzer for Listen’ and ‘AI analyzer for Engage’.

1. Congratulations! You did it.

🎨 Icon and color selection for ‘Saved replies’

With the new Workspaces improvements, you can assign icons and colors to your saved replies. This enhancement not only improves your overall experience but also accelerates the process, making it easier to recognize and utilize your replies quickly.

How to assign icons and colors to your saved replies:

1. Click 'Settings,' and you’ll land directly in the 'Workspaces' section on the next screen.

1. From the left menu, click on ‘Saved replies'.

1. Click on the ‘Edit’ icon to assign a custom icon and color to your saved replies.

1. Make your selections from the opening screen.

1. Click on ‘Save changes,’ and you’re all set.

🔒 Workspace members: Enhance privacy and security

Quickly access the names, email addresses, and roles of all members associated with a specific workspace in just seconds, ensuring enhanced privacy and security for your team.

PNG cover photos for Reels videos

You can now easily upload PNG cover photos specifically designed for your Reels videos, allowing you to enhance the visual appeal and branding of your content.

Good news

365 Derece and their Sociality.io experience

We had the pleasure of conducting an insightful interview with Yusuf Eren Yalcin, Founder of 365 Derece, an agency that attributes its progress to constantly asking 'why' - the question that unlocks innovation.

Here are some of the specific highlights Eren shares about their Sociality.io experience:

• User-friendly Listen module for moderation.
• Ability to include clients directly in the workflow through shared dashboards and calendars.
• Faster adaptation than the competitors to new features emerges on core platforms.
• Customer service as a primary differentiator, always provides solutions with the care of a loyal comrade.

We sincerely thank Eren and the 365 Derece team for sharing their experiences and insights using Sociality.io.

You can read the full case study here 🙌

Bug fixes

• General: We are rolling out updates across both the system and mobile platforms, bringing powerful improvements to enhance your overall experience.
• Listen: Due to indexing issues, some users encountered errors when attempting to list their results. We have resolved this bug to ensure a smoother experience.
• Connecting pages - Instagram: The issues preventing users from connecting their Instagram accounts have been successfully fixed.
• **Mobile notifications:**Some users experienced issues with receiving mobile notifications, but we're pleased to inform you that this has now been resolved.
• **Exported reports:**There is no more missing data from exported Excel reports for X and YouTube; this issue is gone now.
• Engage - Team performance: We identified and fixed an issue with date selection, ensuring a smoother experience for tracking team performance.

If you have any questions or feedback, we’re here for you! Reach out to us at 👉 support@sociality.io 💌

Good news

Filli Boya and their Sociality.io experience

We had the pleasure of conducting an insightful interview with Ece Ipek, Social Media Specialist at Filli Boya, a forward-thinking paint company focused on experiencing marketing.

She believes that the transition to Sociality.io brought the following advantages to them:

• Eased their tasks and offered clarity and simplification
• Ensured a more efficient management process
• Established a framework that elevated their professionalism
• Streamlined their operations by making them more responsive and adaptive to the evolving needs of their audience

We sincerely thank Ece and the Filli Boya team for sharing their experiences and insights using Sociality.io.

You can read the full case study here 🙌

Improvements

PNG format is here: Publish crystal-clear photos on Instagram

The PNG file format is now supported for Instagram photo publishing on the Publish module, giving you more flexibility when sharing high-quality images.

Olá Português

The Portuguese language option is now available in the Listen module, allowing you to monitor conversations and track brand mentions in Portuguese, further expanding your social listening capabilities.

Insights

Bug fixes

• **General:**Rolling out updates across the system and mobile, enhancing your experience with powerful new features and improvements.
• **General - Profile picture:**You can now experience a smoother profile picture upload with our updated profile picture upload process.
• Engage - X: We’ve improved the Twitter DM process, addressing previous issues for a smoother experience.
• Listen: Resolved a technical issue that caused some users to miss mentions in the Listen module. Everything is now fixed and running smoothly.
• Connecting pages: The issue preventing you from connecting your pages through the Publish module has been resolved. Everything is working as expected now.

If you have any questions or feedback, we’re here for you! Reach out to us at 👉 support@sociality.io 💌

Good news

Wetpaint and their Sociality.io experience

It was our pleasure to have and listen to Hamza Sabeh, Social Media Manager at Wetpaint, a full-scale digital marketing agency based in Dubai.

Here are some insights how Sociality.io is helping their journey:

• Key learnings are integrated into client campaigns with our weekly newsletter
• Ability to read between the lines with clean and insightful data
• Notably enhanced their team's workflow with Sociality.io's user-friendly interface
• Strengthened trust with Sociality.io’s emphasis on customer service

We sincerely thank Hamza and the Wetpaint team for sharing their experiences and insights using Sociality.io.

You can read the full case study here 🙌

Proud to share our latest badge achievements

It’s a pleasure to announce that we’ve received new badges from G2 and Crozdesk, recognizing our performance and user satisfaction.

From G2:

🏆 High Performer: Recognizing our strong market presence and customer satisfaction.

⚙️ Easiest Setup: Highlighting our user-friendly onboarding process.

👌 Easiest to Use: A testament to our intuitive and accessible platform.

From Crozdesk:

🤝 Trusted Vendor: Acknowledging our reliability and credibility.

🏅 Quality Choice: Signifying our commitment to delivering top-quality services.

Thank you for being part of our journey and helping us achieve these milestones! 🤗

Insights

Bug fixes

• **General:**Overall system updates and mobile improvements are rolling out, ensuring a powerful experience across all modules.
• System e-mails: Stay informed as always! We've made updates to ensure you receive system emails, including notifications and report exports, without any interruptions.
• Engage - Bulk actions: We've fixed the issue with accessing Bulk action reports in the Engage module. All your reports are now easily accessible.
• **Team:**No more missing user data! Updates completed to fix the issue, ensuring all user data is accurately captured and available.
• Access token - Emails: We've updated our settings for access token expiration notifications. Now, these notifications are sent only to the owner, admin, and manager with access to that specific brand, reducing inbox clutter.

For any questions or feedback, we're here to help! Contact us at 👉 support@sociality.io 💌

Sneak peek

Enhancing your experience: 'Workspaces' in progress

What’s new?

We love updating and uplifting our platform's usability and design at any point! This time, it’s for the Settings page. Introducing our new 'Workspaces' feature, currently in beta testing. Soon, it will roll out to all users. We are excited to hear your feedback and experience when it’s live!

🤩 How will this update enhance your usage?

• Enjoy seamless navigation through Settings
• Experience an improved, user-friendly design
• Embrace a sleek, modern look

Improvements

IG Analytics: New metrics for Carousel posts

What’s new?

Here is a significant enhancement to IG Analytics with the addition of new metrics for Carousel posts, specifically organic Shares and Follows. Now, you can track not only likes and comments but also the organic reach and audience growth directly attributed to Carousel content. This provides deeper insights into how your audience interacts with and amplifies your posts.

🤩 How will this update enhance your usage?

• Provides a holistic view of audience engagement and organic growth
• Helps you optimize content strategy
• Enables measuring the broader impact across your Instagram presence

Introducing connection status on Engage for X

What’s new?

With our latest update to the Engage module for X (formerly Twitter), you can now check your account's connection status with others, including mutual follows and the ability to send follow requests directly from Sociality.io itself.

🤩 How will this update enhance your usage?

• Easily see mutual follow status
• Send follow requests directly from the platform
• Foster clearer communication and relationship-building

New YouTube Granular Access feature

What’s new?

We're glad to introduce the YouTube Granular Access feature to our platform. This feature is designed to give you unparalleled control over the permissions you grant. With this new capability, you can manage permissions with precision, ensuring a tailored and secure experience. Whether you're managing team access or customizing individual permissions, our platform now offers the flexibility to meet your unique needs.

🤩 How will this update enhance your usage?

• Enhanced security
• Tailored access control
• Simplified management of permissions
• Flexibility

Good news

Concept Istanbul and their Sociality.io experience

Founded in 1999, Concept has established itself as a leader in conventional media. Working with amazing international and national brands, the leadership recognized a gap: digital transformation was not prioritized strategically.

Emre has been using Sociality.io since 2015. Sociality.io is a key player in his digital toolkit. As he puts it: “I take Sociality.io with me wherever I go because I love using it. It expands as it develops more features and has huge potential.’’ Emre appreciates the tool's continuous technical updates and bilingual support, acknowledging the role of support services as the heart of any tool.

Emre, we cannot thank you enough - for your loyalty over the years, your willingness to share insight that helps us progress, and for pushing boundaries in the name of innovation 🫶

You can read the full case study here 🙌

Insights

Bug fixes

• **General: **Our latest system and mobile updates are rolling out, ensuring a seamless experience across all modules.
• Engage - Facebook: Private Reply for Facebook comment error fixed! We've updated controls for “when users opt out of receiving private messages.”
• Notifications: We've streamlined notification permissions. You'll now only see and activate notifications for the modules you use.
• Publish - Facebook: Problems with publishing Facebook Carousels have been fixed! Your carousels will now roll out smoothly.
• Analytics- YouTube: The bug on the 'Follower Growth' graph has been fixed! You can now smoothly monitor your follower growth.
• **General: **Connecting your Instagram pages is now hassle-free! We've fixed the issue.

We're just a click away from all your questions and feedback! 👉 support@sociality.io 💌

New features

Introducing our newest team member role: 'Admin'

What’s new?

We’ve added a new team member role, ‘Admin’, to Sociality.io. Now, let's explore the distinctions between Admin and Manager together.

Admin:

🌐 Workspace access: Admins have access to all workspaces within the system. This means they can view and manage all brands and profiles across the board.

👤 User management: Admins have the authority to manage users within the system. This includes tasks such as adding new users, removing users, and adjusting user permissions as needed.

💳 Billing management: Admins can manage billing-related tasks. This includes updating payment information, managing subscriptions, and handling any billing inquiries or issues.

👨‍💻 Developer management: Admins have the capability to manage developers within the system. This may involve tasks such as adding new developers, removing developers, and overseeing developer-related permissions or settings.

Manager:

🚪 Workspace access: Managers have access to specific workspaces that they have been invited to. This means they can view and manage tasks within these invited workspaces only.

🔒 Limited permissions: While Managers have certain management abilities within their assigned workspaces (such as adding or removing pages, updating tokens, etc.), they do not have access to overarching administrative functions like user, billing, or developer management.

🎯 Focused responsibilities: Managers primarily focus on tasks related to the specific workspaces they are invited to, ensuring efficient project management within those designated areas.

In summary, while both Admins and Managers play vital roles within the system, Admins have broader access and administrative capabilities across all workspaces, including user, billing, and developers. On the other hand, Managers have more limited access. They are focused on managing tasks within the specific workspaces they have been invited to, without administrative privileges outside those designated areas.

🤔 How will this update enhance your usage?

• Improved collaboration
• Streamlined operations
• Authority to manage users, workspaces, and tasks

Improvements

IG Reels Thumbnail upload is now supported in Publish

What’s new?

You can now upload custom thumbnails for IG Reels in Publish. Gone are the days of only selecting frames from the video; now, you have the freedom to upload your own files.

🤔 How can this update benefit you?

• Enhanced experience in IG Reels publishing
• Custom thumbnail control and customization

Plan your stories ahead: Introducing Facebook story scheduling

What’s new?

Now, you can publish and schedule your Facebook stories directly from the platform. Plus, you have the bonus option to share Instagram and Facebook stories simultaneously by selecting the appropriate pages.

🤔 Curious about the perks of this enhancement?

• Streamlined Facebook management
• Enabled direct Facebook stories scheduling
• Greater control and convenience

Introducing expanded video size options for X (Twitter)

What’s new?

X (Twitter) now enables seamless video publishing and scheduling with support for sizes up to 4096x4096, marking a substantial enhancement from the prior 1280x1024 constraint.

🤔 What are the benefits of this update?

• Sharper and clearer videos, ensuring your content stands out and captures attention more effectively on X (Twitter).

Good news

Sagatise and their Sociality.io experience

In the world of sports marketing in Türkiye, a unique agency places sports at the very core of its mission, Sagatise! Sagatise adopts a comprehensive 360-degree approach to managing every aspect of its client operations, ranging from strategic planning to creating a club's bible.

Faruk is one of the oldest and, hopefully, one of the happiest clients of Sociality.io. “The data we gather from Sociality.io enables us to be more strategic with our customers, giving us a defensive edge because marketing and advertising are all about defending your strategies, and data is crucial in that regard,” he observes.

We thank Faruk and his team for choosing Sociality.io as their trusted partner and for taking the time to have this conversation with us!

You can read the full case study here. 🙌

Insights

Bug fixes

• General: Our latest system and mobile updates are in full swing, delivering an enhanced experience across all platforms.
• Engage: We've squashed the bugs causing user selection problems on the Assign, Star, and Internal Notes features.
• Left navigation bar - Notifications: We heard you loud and clear! Users couldn't see the notification icon for brands for a while, but we're happy to share that this issue has been fixed.
• Competitors: We’ve fixed the issue where the date range on exported files was wrong and didn’t match what was selected on the platform.
• Analytics: Due to a bug on Facebook's side, the number of page likes data was unavailable for a while. But don’t worry, the platform has fixed it!
• Publish: We've resolved the issue that caused errors when TikTok videos were published through the platform.

We're just a click away! Need a hand? Reach out anytime to our stellar support team at 👉 support@sociality.io 💌